In today’s connected world, a number of Law Firms, including Corporate Law Firms in Delhi, rely on Internet marketing to establish their legal presence and credibility among current and prospective clients. While a positive online image of the company is critical to its success, it is also important to avoid some critical Internet marketing mistakes that can hamper the growth of the law firm.
Listed below are 5 critical mistakes that must be avoided (or corrected) by any corporate law firm:
- Not having an online presence.
This can probably be the worst of all mistakes. The rapid spread of the Internet means that most clients will look for lawyers and law Firms using the Internet. Law firms, who do not have an online presence, will miss out on most business opportunities. Even if you do have a company website, it is important that every law firm markets and engages with prospective client on social media platforms for maximum business potential.
- Not specifying your legal specialization or practise area.
Almost every customer will use the Internet for searching lawyers with niche areas of specialization (for example, “divorce attorney”). Your online presence must specify your practise area or niche. Additionally, specify your business location for customers looking for a lawyer in a specific area.
- Online ads directed to your website page.
To stand apart from your competitors, you can upload an attractive online ad that would compel users to click on it. However, if the client is looking for specific answers to legal questions, the last thing they want to see is your website landing page, which does not provide immediate answers. It is best to answer client queries to build the customer relationship.
- Mentioning your legal fees.
A common mistake from law firms is to advertise their legal fees or rates on the Internet. As every case is different, mentioning your rates can either constrain you (if it is low) or put off potential customers (if it is too high).
- Lack of video in your marketing efforts.
Use of professional video on your website or on your YouTube page can attract more Internet traffic. Use of videos can increase customer engagement and aid in conversions. Avoid amateur videos and make use of professional video services for quality video content and smooth camera work.
