How to make social media work for more traffic.

How to make Social Media work for blog traffic is mostly about recognition and presentation. But more importantly. Not to share affiliate links or offers on social media platforms. Unless done through options like Facebook ads for example. The point of leveraging social media is to get traffic to your blog and then email list. Which is among the best means of getting targeted traffic. But also the way more time consuming exercise how to make social media work for traffic.

Another part of this entire process and how to make social media work really well. Is both creating and joining social groups along with liking pages and commenting on page posts. Be very specific to which groups to join and share only blog posts. And like with any other commenting and posting efforts. Adding value to the content builds recognition. Therefore blog posts must contain high quality featured images.

The top social networks to join groups would be Facebook and LinkedIn. But research is how to make social media group posting work for traffic. Check on group demographics where possible. Read some posts and decide on the quality. Random posts to irrelevant groups and profiles is how to make social media not work for traffic. Groups with large numbers of members are not always the ones all that responsive. Post moderately and focus on a quality presentation. That which a visitor sees first when looking at a post.

The importance of recognition and professional profile.

Presentation is how to make any social profile stand out. Especially well designed graphics. Like featured post images. Featured page images and a profile image. Preferably a passport type photo. Because a faceless incomplete profile does not invite conversion at all. Any social profile must be as complete as possible. Recognition is how to make social media work for blog traffic. You cannot claim to be an SEO “expert” but not even have a blog. Or a graphic design expert with no photos on the profile.

With a LinkedIn profile. Include projects like blogs and eBooks. The profile about section should be close to but not exceeding 2000 characters. A large connection count is how to make social media with LinkedIn work for blog traffic. And posting high quality blog posts is the perfect way to leverage LinkedIn groups. Have a profile impressive enough to invite people to join your network.

With Facebook much the same targeting and strategy applies. It really is all about quality content and impressive presentation. Blog post featured images must summarize the blog post content. No more than 5 – 10 words. If the post is about a beach holiday. Then the featured image must portray that. Target only audiences relevant and more likely interested in the content.

How to make social media work for blog traffic.

By applying all of the above. Three to six posts per week per group is advised. Do not flood groups on Facebook and LinkedIn with posts. Track both the exposure and engagement level of each post. And in doing so establish the best time to post. That is how to make social media and group posting work for blog traffic. Blog posts must contain the target keywords. Because with social media the hashtag can be used to highlight keywords. Or search phrases usually 2 – 3 words combined with no spaces.

Therefore a tiny portion of the blog post content can be used in a post. With the relevant keywords and search phrases as hashtags within context. Precise targeting is how to make social media work for blog traffic. With the added advantage of boosting blog popularity. The key is to present content that audiences want to comment on. The graphic presentation must create curiosity. Because then the visitor would want to know more. And an interested visitor is much more likely to boost conversion. Be it sales or otherwise.

Engage with audiences that like and comment on social posts. Mention them in comments by using the (at – @) sign before a profile name. A drop down menu will display the person’s profile providing you are connected on LinkedIn. With Facebook relevant people can be tagged in posts. Also providing you are connected on Facebook.

What to avoid when posting for traffic.

As for link sharing and how to make social media work for blog traffic. Never share affiliate links. Neither raw affiliate links nor cloaked affiliate links. The visitor must access affiliate offers on the blog. Which is why compelling presentation is so important. Do not rush in the design of graphics. And use tools like Canva for image editing. Avoid sales pitching because with sufficiently compelling content. There will be no need of that.

Avoid posting to random groups with no content relevance. And review profiles before allowing them to join your social networks. Surrounding yourself with people on the same mission. Which is how to make social media work for much more blog traffic.

Useful posting and compelling design tools.

Do not download images for design from Google. Many such images may contain a copyright. Therefore rather use tools like Pixabay. And download unlimited high quality royalty free images. Then use an image editing tool called Canva to make social media work for blog traffic. These tools combines is how to create high quality compelling graphic presentation. For banner display use the plugin called WP-Insert. This will avoid banner HTML interference with the blog SEO score in search engines. Then simply select where the banner must display. Beginning or end of post. And even after certain paragraphs in the blog post. Putting affiliate banners right in front of the visitor or reader.

This is how to make social media work for more blog traffic. Simply spend the needed time for outstanding design and useful content. Apply some colour and draw interest to a certain post. While highlighting the post content in a few words.

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