Baby Boom Consumers still outspend millennials
Baby boom consumers are not mentioned with sufficient power anywhere. It’s more like a peripherical topic that occurs to somebody to write about on certain occasions. Here we are going to give it the place it deserves in society.
In recent research by Visa, the baby boom consumers over 60 are increasing. In contrast, the spending among younger consumers is expected to decline over the next 10 years.
Chances are you know somebody between the ages of 12 and 30, maybe your child, grandchild or some other relative. You’ve seen them doing multiple things at the same time: uploading videos, downloading music, texting to a friend, watching a movie, and on top of that, also interacting on Facebook.
This is the new generation grown up in an entirely digital environment. It’s not only the latest generation but also a global phenomenon that’s here to stay.
It’s a generation adopting a new way of thinking, working, socializing, and interacting in general.
As seniors, we grew up with an entirely different way of thinking. Seniority typically gave authority based on continued education and achieved experience. For the first time, a younger generation can change the world, and all due to the fast-growing digital technology.
The old traditional education institutions are suffering, and in some cases, they have problems filling up the programs with students.
Was it a coincidence that neither Bill Gates, Steve Jobs, nor Mark Zuckerberg ever concluded their university studies?
Whatever will happen, all experts agree that education will never be the same again after the pandemic.
The Digital Evolution is to the Advantage for Baby Boom Consumers
The digital evolution started several years ago. It’s a movement changing steps-by-step the way of living and acting with society.
Belonging to the group of typical baby boom consumers, I decided a few years ago to enter the digital world. I quickly found out that the people to teach me how it all works were much younger than myself.
Many people in my generation still have a problem accepting this reality. They were taught that a “real teacher you could trust must be older than yourself to have all the necessary education and experience.
Most baby boomers or senior people not taking a step towards the digital world block themselves and just refuse to listen to anything that has to do with digital technology.
All is going forward
All the rest, which fortunately seems to be a vast majority, adapt them to the new way of thinking. The silent digital revolution is going forward with impressive speed.
Like it or not, but young or old, you need to make your bank transactions through the Internet, and you need to book tickets of all kinds on the web. Pretty soon, the Uber system will be the only way to order a taxi.
As a baby boomer with a typical management career in the corporate world, digital development, together with a correct mindset, got me into online marketing almost eight years ago.
All the new words related to digital technology scare away many people, thinking that this is rocket science. However, it is like learning a new language. You start from scratch, and of course, you have to study vocabulary to understand the “language.”
Overcoming that little hurdle, the rest is just a step-by-step training from the very beginning (for newbies and technophobes like me) to set up your business.
All for one and one for all
Like all serious businesses, it takes time, effort, and preparation for failures and frustrations. But with a plan of activities worked out in detail, you will find a community around you to help you out with any obstacle. The success will come sooner than you can imagine.
As senior people, we don’t want to risk a massive amount of money. The investment cost to enter the online business is “peanuts” compared to old traditional business start-ups, including franchise adventures.
The digital world can now offer you the lifestyle and the freedom that so far only existed in your dreams.
If you want to transform your life by developing the expert skills you need to stay relevant and ahead of the curve in an ever-evolving online market, you are in the right place.
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Jan O. Nilsson – Why You Should Take Baby Boom Consumers and Technology Seriously ==Go to the top of page
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