Today, in the world of digital, people’s habits have changed, with many of them preferring to purchase their products directly off the internet. Companies are improving their communications, investing more in digital marketing as they’re able to reap the benefits.

Companies have a tremendous amount of communication tools at their disposal, and the strongest perhaps is the email. Emails allow them to constantly communicate with their audience at a time of their convenience while tailoring their messaging based on customer interaction. Within the email itself, there are many types, and one such asset is the Newsletter. 

Newsletters allow companies to take a step back and experiment with content. While the primary motive of many companies is to sell, they know for long-term benefit, they must build a brand. I’ve noticed that building a brand helps a customer relate to a particular lifestyle, and the communications a company places are intrinsically tied to this lifestyle.