Even though Marketing Automation Tools are ubiquitous today, they are quite a recent phenomenon, as far as marketing software is concerned. Way back in 2015 merely 10 percent of the organizations were utilizing marketing automation tools. However, adoption seemed to have got a significant boost since then and today it is estimated that 75 percent of the global marketers are constantly using effective marketing automation tools. Moreover, the booming marketing automation software market has been projected to grow by 2023 to $25 billion. That is supposed to be a phenomenal 120% leap from 2017 when the marketing automation technology sector

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