Images are crucial to the success of a website. You can create the highest quality textual content for your website, but without relevant and attractive images the content isn’t going to go long in drawing your target audiences’ attention. The images on your WordPress (WP) site play a significant role in connecting your visitors to your products or services. As a website owner, you are also going to face a paradox. If your WP site is going to take more than 3 seconds to load, the bounce rate is going to increase and conversions can fall. it is great to have lots of high-quality and relevant images on your web pages. But the more images you have, the slower your pages are going to load. This is where you are going to need an image optimization tool to set the perfect balance between rich images and page load speeds.

Importance of Image Optimization

If you have a WordPress website, you simply cannot ignore the importance of image Optimization. It improves your page load speeds, user experience, and search engine rankings and a series of other elements related to your business’ bottom-line. And you are going to require a powerful and feature-packed tool like 10Web.io to ensure that your WP site is properly image optimized.

10Web.io will automatically resize and compress the images on your site. This means lighter and faster-loading web pages. So how are you exactly going to benefit from image optimization?

• Increased Page Load Speeds: There are many factors that affect your WP site’s page load speeds. The size of files is one of the main factors. And images are among the largest of these files. So if you can resize and compress images, your web pages are going to load faster. Studies show that images contribute to over 60% of a typical website’s size. This makes it one area with the highest potential for optimization.
• Boost Search Rankings: Page load speed is an important search engine ranking factor. It has been well known for years that Google, Bing, and other search engines give significant importance to this factor when evaluating web pages for ranking. Page load speed is important to user experience (UX). If your pages load quickly, it is going to significantly increase UX. And any element that has a positive impact on UX is going to matter big to search engines. So when you optimize your images using a tool like 10Web.io, it means improved search engine rankings.
• Improved Conversion Rates: Higher search engine rankings mean more traffic and better user experience. Not only are you going to get more visitors to your website, those visitors are going to experience pages that load quickly and provide valuable information instantly without keeping them waiting. So whether your website is providing information about your products or selling products (e-commerce), the result is improved conversion rates.

How Does 10Web.io Help?

10Web.io provides you a suite of plugins, including an image optimization plugin. It will resize all the images on your website without losing their quality, followed by image compression.

The different ways in which this program works are as follows:

• Automatic Image Optimization: A scheduled optimization function allows you to automatically optimize all the new images added to your WordPress site. The schedule can be set based on your preferences on a daily, twice daily, or hourly basis.
• Different Compression Levels: This platform also provides you with control over the degree to which you want the images to be optimized. There are 3 compression levels to choose from. You can set the levels to the extreme, balanced or conservative.
• Quality: You can also select the image optimization quality. The different qualities allowed include Maximum Lossy, Lossy, Lossless, and No Compression. In fact, you can apply these optimization qualities for each type of image format including JPEG, GIF, PNG, and PDF.
• Convert File Formats: Do you prefer a specific type of image for your WP site or different pages? 10Web.io also allows you to convert the file formats. You can convert between PNGJPG, GIFPNG, PNGwebP, and webPJPG with ease and without any technical knowledge or skills.
• Optimize Bulk Images: Another advantage of using this tool is that you can optimize images one at a time or in bulk to save your time. If your website has a large number of images, it is best to choose the bulk image optimization option.

The image optimization tool also provides you with a report so that you can check the optimization results for all the images on your WP site. You can check reports at the plugin level or at the overall level for 10Web.io.

Thus, image optimization is an important element in creation and maintenance of your WordPress site. Ask any professional web developer or SEO expert and they will tell you the importance of this strategy in the success of a website. And with easy-to-use tools like 10Web.io, it will become much easier for you to keep your images optimized in a professional manner at all times.

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