There are so many online and local businesses out there who offer different products, as well as services. One thing that makes them the same from one another is an online presence. Everyone is now creating Social Media accounts on Facebook, Twitter, Instagram, Pinterest and many other networks. For entrepreneurs, the purpose of building social media pages is to gain followers, reach the target market, increase sales and promote brands.

Why is social media important for business?

Today, having a local store is not enough to get more sales every month. As an entrepreneur, you need to find new ways to market your business. Thanks to the technology, everyone has the ability to maximize business opportunities through different social media platforms. Many people are now making money and lots of sales even though they don’t have an office or a local store. They use social media to connect with other people from different places around the world and offer their products and services.

Social media is very important for business. In fact, it is one of the keys to a successful and strong brand. Many large companies out there with multiple branches from different countries are using different social media platforms. Some of them have thousands of fans while others have millions of followers. As a business owner, you need to keep in mind that a strong online presence is necessary to increase your sales and build a strong relationship with your target customers.

How to design social media pages for business?

As a business owner, you can’t just build pages for your business, you need to make sure that the details are accurate and all the designs look professional because it will represent your brand in the online world.

• Business information

Once you are done with the selection of platforms that you are going to use for your business, you need to come up with a unique content. You can surf the web and check the social media pages of your competitors, but don’t copy and paste. You need to have detailed business information for your social media accounts. You also need to include your store hours, email and phone number to let the online users know that your business is legit and really exist.

• Profile picture and cover photo

You can express your creativity when designing your profile picture and cover photo for your business, but you need to maintain the professional looks. The color that you are going to use must match or at least compliment your logo. You need to avoid using templates from online tools that allow users to download anything for free. Make sure you design everything from scratch. It is also a must for you to avoid using free photos from the web because it’s not good for your business.

• Voice and tone

Since you are going to use social media platforms for business, it’s very important that your target market can easily recognize your brand through your business voice and tone. You can’t just post anything randomly. You need to create a unique personality for your business so you can stand out from your competitors.

• Social media posts

One of the biggest mistakes of many businesses is the social media posts they share on their social media accounts. Many of them are sharing random and unrelated posts. It is not good for business because those kinds of posts can damage the entire brand. As an entrepreneur, you need to make original designs to get the attention of your target customers and at the same time engage with online users. If you think including your logo in every post will help your business, do it.

• Posting strategy

Posting once a month for your business on your social media pages will never help you become successful. You need to come up with your very own posting strategy. Posting at least five to ten times a week is good. Of course, you need to know the perfect time for posting so you can reach more people and get lots of engagements.

• Test everything

Once everything is ready, you need to do some tests. From the looks and performance of your social media activities for your business, you need to check the results. If you need to ask your family and friends about the looks, do it. You also need to check and compare the status of your accounts. It will help you make some adjustment to maximize the performance of your social media pages.

Always remember, the social media accounts of your business must be different from your personal accounts.

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