Am I having some bad Brain times that have made me unable to really read anything fiction, so I’m going to be on a bit of a nonfiction kick for a while? Yep! You have been warned. But this one isn’t self help or about how to better yourself this time! This one is about personal Tracking. Which… well, very relevant given all the brain stuff for the moment.

The book explores the people who track their lives digitally and how that impacts both themselves and the world around them. There’s the more traditional things you might expect, like using that data to better optimize your day and otherwise use it for the purpose of improving their lives in some way. But there’s also the lesser talked about portions about people who share this information and develop an audience that are interested in the data they can get about others mundanely shared online, from comparing steps with peers to social media posts documenting the food you eat.

Below all of those levels, I really liked the reflection that a lot of this data collected is not matched with the level of reflection about the meaning of it. It’s definitely something I have seen in previous attempts to otherwise optimize various aspects via data tracking. Also interesting is the more positive social aspects of data sharing, such as being able to more accurately put together the day a pipe bomb went off in Oregon. We hear plenty about the negative aspects of data tracking and putting your information out there, so it’s refreshing to see something positive come of it.

Overall, I thought it was a really interesting read! I liked the discussions around the reasons behind tracking, where there were opportunities, and where it was maybe not accomplishing what people really intended.