Entrepreneurs, bloggers, and freelancers can attest to the fact that there is software for almost everything. As a solopreneur, I have realized you need all the help you can get because you’re wearing so many hats.

You’re doing the payroll, dealing with clients, managing Social Media platforms, time management, etc. Honestly, it’s almost impossible to keep up all by yourself.

At this point, you start exploring solutions to your headache. You look into invoicing, social media management, marketing, lead generation, content creation, cash flow management, and the list goes on.

You end up with a long plethora of tools and a ‘shiny toys syndrome trap’ calling your name. The only drawback is you can’t pay for it all without your budget skyrocketing.

In walks Briefcase by AppSumo.

They promise to help entrepreneurs get all the applications they need to run a successful business under one roof. And, without paying multiple subscription fees.

Is it all hype? Well, this review is to show you the good, the bad, and the ugly parts of Briefcase.

Let’s dive in!

What is Briefcase AppSumo?

AppSumo Briefcase is an all-in-one solution tool developed by Noah Kagan and the team at AppSumo. Many entrepreneurs, SaaS, and tech companies have used it as a Launchpad for their businesses.

With Briefcase, you get access to dozens of tools for one subscription fee. It’s the best Groupon for online products and services required to grow and scale your business.

You’ll get access to lead generation tools, marketing tools, scheduling tools, social media automation tools, sales tools, among others.

What do we like about Briefcase AppSumo?

• With only $49/month, you get to enjoy AppSumo lifetime deals giving you access to the most unique tools in the market today.
• You get the KingSumo app that allows you to grow your email list using viral giveaways on your website.
• They keep adding new business tools to the briefcase.
• It increases your productivity and empowers you to have better time management skills. You need all the help you can get to free up your time and grow your business.
• It’s an affordable option that saves you thousands of dollars spent on paying for various subscription tools. The 10% off that you get on AppSumo purchases also saves you money.

What we don’t like about Briefcase AppSumo?

• Some tools are a flop hence they may not be effective in your business. According to some AppSumo reviews, they don’t screen software/ app creators well enough to separate the wheat from the chaff. Some creators don’t provide top-notch applications.
• The license is limited.

AppSumo Briefcase Tools Overview

The Briefcase is packed with dozens of tools and applications for small businesses. It’s impossible to give a detailed review of every single online tool for your business.

But, we’ll go through the three main categories needed by every business owner to increase their profitability. These categories are marketing, social media automation, and scheduling tools.

This Sumo app offers a solution to your sales and business development goals as they help you reach new markets taking your business to the next level.

They have you covered when it comes to increasing business visibility thanks to SEO, running social media campaigns, and other marketing assets.

Marketing Tool

KingSumo Web Pro

Are you looking to grow your email list?

Well, AppSumo can attest to the effectiveness of KingSumo. They used this exact app to grow their list to 750000+ people. Ryan Holiday, the New York Times bestseller also used KingSumo and got 6,144+ new contacts.

The average expected ROI with email marketing is $42 for every $1 spent. No wonder 90% of marketers swear by it.

The longer your email list, the more sales you’re likely to make. With KingSumo’s viral giveaways, you’re guaranteed to grow your email list like never before.

Anyone with an eCommerce store can run viral giveaways on their Shopify store. It also gives you a WordPress plug-in for you to have giveaways on your site.

Giveaways act like magic. Customers are incentivized to engage with your product/service.

I liked that you can also post your giveaways on social media for optimal growth. Facebook Groups, Reddit Forums, and even run Facebook ads.

The results are increased subscribers, hundreds of social media followers, and high-value links.

It takes less than 10 minutes to set up. Simply add pictures and details to your giveaways. Share it on social media and to your current email list, and voila!

Key Features

• It allows for custom branding so there is brand consistency across all your platforms.
• It comes with inbuilt Facebook Pixel tracking so you get to see the real-time performance of your giveaways.
• You get to create unlimited giveaways. As a result, you can send as many giveaways as possible allowing your list to grow like hell.

Price: $19 per month.

Scheduling Tool

Book Like a Boss

Do you want to manage and market your business better?

With Book Like a Boss, you have a one-in-all solution to create a customer booking page to sell your products and services, get appointments, and collect online payments.

It saves you time that you’d have wasted manually playing phone tag with your clients.

You can customize your pages by adding videos, photo galleries, social profiles, testimonials, custom headers and footers, FAQs, and so much more.

If you’re looking for an organizational tool then Book Like a Boss is a gem.

The setup is easy and it takes less than 10 minutes. Choose a name for your page, customize, schedule, list the services offered, and payment options.

Key Feature

• You get a powerful yet intuitive tool using an easy-to-use interface.
• It allows you to sell both digital and physical products and services and get paid via PayPal or Stripe.
• The calendar on Book Like a Boss integrates with iCloud calendar, Google, Outlook, and Office 365.

Price: $25 per month.

Social Media Automation Tools

Missinglettr

Are you tired of posting awesome content on social media and not getting traffic? Do you want to get more shares fast on social media?

You’ll only get traction if you market your content like a pro. And that’s where Missinglettr walks in.

It helps you build brand recognition. With consistency, your target audience is able to recognize your brand increasing their CTR. If you’re a blogger, you can leverage it to build rapport with other bloggers.

Missinglettr suggests other bloggers post and by you posting them, they are encouraged to promote your posts as well.

However, it’s important to remember that success is also dependent on the quality and relevance of your audience.

All you need to do is review and edit the already generated content and schedule your posts. You don’t have to stress over curating content every day.

Basically, you review, activate, and reap the benefits of effective marketing. Get traffic and increased engagement all year long.

Key Features

• It allows you to link unlimited websites and 25 social media profiles.
• It lets you create 10 social media campaigns every week on each site.
• It allows you to collaborate with other marketers to create highly optimized campaigns.
• It lets you create campaigns even for old content.

Price: $65 per month

How Briefcase Works

This tool Briefcase is a very easy-to-use platform for dozens of tools needed to cater to all aspects of your business.

Create an account by adding your name, email, and billing information. Once you’ve subscribed and paid, you have access to numerous robust tools. And the good news is that you get AppSumo lifetime deals for a one-time payment.

Once you’re in, go to the ‘My Product’ section on the dashboard to shop deals. You’ll find a long list of the tools available for you to redeem. There is also a filter option for you to quickly pick out the tools you need.

The activation process of the tool you choose is also simple. Just click on the ‘Get This Tool’ button and you’ll get your redemption code. Follow the simple process and you’re good to go.

Briefcase AppSumo pricing

Briefcase gives you an option of either choosing monthly or annual payment plans. You save 15% with the annual plan.

You get the phone and email support with all the plans. And briefcase offers a money-back guarantee to unsatisfied customers.

Above are the pricing plans.

Briefcase AppSumo – Who is it for?

You need to use Briefcase if you fall into any of these categories.

• Any business owner looking forward to reducing business expenses on subscription fees.
• Any business in need of multiple tools to run their business and they don’t have the tools yet.
• Businesses and entrepreneurs just starting out.
• Anyone who needs to have all their business development tools under one roof.
• Anyone looking to support upcoming applications and product creators.

Conclusion

The big question is, “Is it worth it?”

The simple answer is YES. Long answer, you get access to dozens of tools that you’d have paid thousands of dollars to access. And the best news, for every quarter your subscription is active, you get AppSumo lifetime deals credits.

You can always give it a test-drive for the 7-day trial period and see how it goes. Let’s know what you choose in the comments below.