It’s that time of the year. Pumpkin, turkey and opportunities! Marketers love the Festive seasons. People are willing to spend more during these times.
So, it makes sense to step up your marketing game during this time. Play to boost traffic, sales and overall profits. If you run an online business that ships to customers, you need to focus on shipping strategies.
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Package with a festive charm
Nothing says Happy Thanksgiving like a package that is wrapped with a pumpkin and turkey print. Remind the customer that it is a special purchase. Every time they think of you, they will be reminded of your extra effort in the festive season.
Include freebies
Wish them with a handwritten note
Several new age e-commerce folks have realised that a handwritten note to customers can make for a personal touch. An online sale lacks personal connections. Overcome that with a handwritten note wishing them on Thanksgiving, when you ship it across. Say thanks, if your creative potential jilts you. Make your staff team sign the note. That’s as personal as it gets.
Stick to the theme
Go the whole nine yards. Deliver the product with Thanksgiving cards, turkey image carrying party favours or such knick knacks. Draw them to you during the following festive seasons too. Your Thanksgiving scheme is just a trial run for the year end festive season that arrives soon.
Offer special shipping rates
Nothing boosts sales like Free Shipping or Special shipping offers. If you can handle festival sales with reduced margins, Offer free shipping on your products. You can even look at building the shipping costs to your product price and then offering Free Shipping. This is a fool proof marketing success tip that works across industries. People cannot look past a free shipping offer. If free shipping is eating into your budget then compensate your shipping expense by signing up with a service like LateShipment that will help you save up to 20% of your shipping cost.
