Linkedin marketing is not yielding you results? Follow these 7  smart tips and get cracking!

1. Generate leads from your company LinkedIn page

Turn your business or company page into a Lead generation page. People who stumble upon this page should have the motivation to visit your actual company website. So, build such a page. Apart from the basic details you provide on LinkedIn about your business, use images and make your pitch right there. Your pitch, remember, is not about your turnover or the number of offices you have opened. Yawn. Speak directly to your audience, and invite them to convert. In a couple of lines, tell them what you can do to their businesses.

2. Keep updating your LinkedIn page

Even if you are active on LinkedIn, do you have a page that you last updated in 2012? That’s close to being dead on social media that expects you to keep updating every detail by the day, by the minute. Have you done something new today? Go to LinkedIn and update. Post updates that are directly aimed at your target audience. Bring in blog updates, link to your infographics, and share other information.

3. Showcase

LinkedIn has the option of having showcase pages for companies to promote individual brands that are extensions of the company. This helps you segment your inbound LinkedIn traffic. Someone who’s interested in one segment of your business goes If you can create a business un that particular segment. You can narrow down to your exact audience with a Showcase page. Showcase pages are especially for B2Bs to better generate leads. LinkedIn writes, “It makes sense to create a Showcase Page when you want to represent a brand, business unit, or company initiative. These pages are intended develop long term relationship with a specific audience.”

4. Advanced Search

LinkedIn’s advanced Search helps you in identifying the exact type of people who you are targeting. If you are looking for operations managers in shipping companies that have 20-100 employees, or some such very specific set of target audience, advanced search is what you go for. Advanced People Search can help you filter people by location, current company, industry, past company, school, profile language, and non-profit interests.

5. Save Searches

When you have painstakingly built a search with all the criteria you need, LinkedIn saves the search along with all the conditions. You can also set alerts in the space of your interest. But the catch is you can save only 3 searches.

6. Groups

Find groups that are relevant to your search. And join them. When you are active in these groups, you can find leads and have great prospects of converting leads, multiple leads at once. If you think you are too niche, create a group and actively scout for members who would be interested in it. You will be a trendsetter and manage the group.

7. Share relevant content

LinkedIn has a powerful content publishing platform. But it’s still in its pilot phase and is not rolled out to all users. So, if you have publishing access, go ahead and grab the chance to share relevant content.