What is SEO Lead generation?

SEO (Search Engine Optimization) is an approach that can help you capture leads and improve brand awareness. And when a business generates leads from the website content or through any unpaid practices, this process is known as SEO lead generation.

Why is SEO important to grow a business? 

SEO is an effective practice of optimizing website content with the support of specific business-targeted keywords, images, and web copy.

Ways to do lead generation through SEO

There are mainly two ways through which you can generate leads by implementing an SEO digital marketing strategy –

Direct way: It helps drive more prospective customers to the website where you can directly .

Direct way of SEO lead generation

SEO tactics were used globally to drive more target audiences into your business website so that the relevant offerings such as content, videos, product knowledge, etc., can be used to generate leads.

To grow your customer list using SEO, marketers need to optimize well: 

• Reaching potential audiences by targeting transactional Keywords: 

Audience and target audience are two different things. Businesses look for leads that are interested in their brand, product, or services.

SEO lead generation tactics of targeting specific demographic with transactional keywords will help you achieve your business targeted audience.

Before heading forward, let’s understand what transactional keywords are.

Transactional keywords are the terms that indicate the intent of searchers with respect to their search.

For example, if a user searches for the “Salesmate CRM price,” then the word “price” shows their likeliness to purchase the Salesmate software.

Examples of a few transactional keywords – benefits, cost, solution, problems, buy, purchase, etc.

Lead generation will be easier if you’ve learned the art of implementing the most relevant transactional keywords according to your target audience’s interest.