The majority of Talent communities are under managed, and therefore are not delivering on the ROI they should be.  Unfortunately, the time and expertise it takes to actively engage a talent pipeline means that these databases sit stagnant.  In fact, Smashfly finds that only 5% of the Fortune 500 send content to their talent communities.  That’s up from 1% last year….but still not great!

Here are a few best practices to engage your talent communities:

1. Automate – The reason most talent communities fail is that it’s overwhelming to share new content each month with these people.  Who has time for that?  Not the typical overworked and under-resourced HR person.  That’s why it’s important to setup an automated talent community that you can leave in “set it and forget it” mode.  To do this, invest upfront in creating structured campaigns for various personas that will drop into your talent community, or use the NextWave Hire software that programmatically  builds these sequences so you don’t have to.
2. Segment – In order to drive ROI, you need to drive engagement.  In order to drive engagement, you need to send segmented content that relates to each persona you’re contacting.  What I mean is, engineers want to learn about your tech stack and sales people want to know why customers buy your product.  And, there isn’t a ton of overlap in what they both want to hear about.
3. Target – Once you have a large talent community database, you should get in there and source.  This is generally a very high quality pool of talent that already has a relationship with your company.  Send them an email if there’s a relevant req open!

Want to learn more?  Check out this video (and let us know what you think in the comments):

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