HubSpot is one of the most popular digital softwares for managing marketing, sales, and operations. With their powerful CRM, they’ve accumulated over 200,000 customers, including household names like DoorDash, Reddit, and Eventbrite.

As a HubSpot Affiliate, you can earn a commission by referring people to sign up. However, there are a few requirements you’ll need to meet to receive commission.

Here’s what you need to know about the HubSpot Affiliate Program before signing up.

How HubSpot’s Affiliate Program Works

HubSpot’s affiliate program allows you to monetize your content by referring new HubSpot customers. Here are the most important details to consider:

• Commission Rate: 30% recurring commission for up to one year
• Income Potential: Tiered payments that increase as you refer more customers
• Cookie Window: 180 days

Affiliate vs. Partner Program

HubSpot’s affiliate program shouldn’t be confused with their Solutions Partner Program. This program is for service providers that want to refer clients. For example, if you’re a consultant that helps clients set up their CRM, it might make sense to be a HubSpot partner.

The Application Process

HubSpot’s affiliate program is free to join. After clicking the link to sign up, you’ll work through a short, five-minute form facilitated via Impact, a well-known affiliate marketing platform. You’ll agree to the contract, create an Impact account, then answer a couple other questions.

HubSpot is clear about who the affiliate program is for: SaaS reviewers, content creators, digital educators, and folks that own a product HubSpot can integrate into. If you don’t fall into one of those categories, your application might not get approved.

You’ll also need:

• A live website; If you apply with only a YouTube or TikTok account, it must have a library of relevant business content. If you apply with only an Instagram, Pinterest, or X account, your application will need a website as well to get approved.
• An error-free platform; A website that’s under construction or chock-full of errors and broken links won’t be accepted. You should also review your site for any placeholder text that might be lingering behind from the initial site design.
• An audience that’s relevant to the product (ie. a blog for teens interested in beauty products wouldn’t get accepted, but a blog for startups would)

According to their website, it takes two to three business days to hear back about your application. If you’re accepted, you’ll receive your unique link shortly after via Impact. From there, you’re free to promote HubSpot as you please.

It’s important to use your unique link any time you’re promoting HubSpot. If you don’t, and a new customer signs up as a result of your recommendation, you won’t receive commission.

HubSpot’s Affiliate Tiers Explained

HubSpot offers a unique opportunity to increase your commission rate as you refer more customers.

Here’s the thing—the HubSpot Affiliate tier is generous as-is. Remember, HubSpot ranges from $15 per month to $3,600 per month. Depending on who you’re referring and the plan they’re signing up for, 30% recurring commission is a decent chunk of cash.

That said, converting 200+ people per month takes having a solid amount of traffic and a relevant audience. For a signup to count, the customer will also need to sign up via desktop and be located in one of the qualifying regions.

It’s also unclear what exactly “additional bonuses” or “custom commission” means. We scoured the web and dug into HubSpot’s site, but we couldn’t find anything. Even the press release regarding the relaunch of the program didn’t explain what these terms mean.

Final Verdict: Is The HubSpot Affiliate Program Worth It?

While a couple details about the program remain vague, we still think it’s worth signing up for. Unlike other affiliate programs that offer a flat fee for signups, HubSpot’s 30% recurring commission is competitive. If you have a niche site with an active and relevant audience, you could see a decent number of conversions.

Frequently Asked Questions

How Much Do HubSpot Affiliates Make?

How much a HubSpot affiliate makes depends on how many individuals they refer. Based on the commission rate for the standard HubSpot affiliate tier, which offers 30% recurring commission for one year, here’s an estimate of how much they’d make:

Keep in mind that this assumes every new customer keeps their HubSpot account active for the full year. This also looks at only referrals in the first month of advertising. In reality, referrals would trickle in over time and earnings would fluctuate. However, that’d be a crazy calculation, so we kept it simple here just to give you an idea of what to expect.

*The likelihood of referring 100 Enterprise customers in the first month is, of course, slim. However, even one Enterprise referral leads to $14,400 in commission in the first year.