Since it’s launch, Instagram has been in constant evolution. Quickly, and as the platform grew, the type of content beloved by Instagram users evolved. And simultaneously, influencers from all types of categories who knew to capitalize on the power of this platform were born.
At Made in, we like to stay on top of new trends in order to always be able to recommend the best types of content to drive engagement for your brand. In the past few years, Flat Lays have increasingly grown in popularity on Instagram. The concept is quite simple – flat lay photography is all about taking a picture from above of different items strategically laid down while trying to obtain an aesthetically pleasing result. It essentially allows you to beautifully showcase as many things as you want, whether it be clothes, makeup, electronics or even food.
Flat lays can be an interesting way of promoting a brand’s products. Why, you ask? Well, simply said: it’s simple yet creative, it can easily be designed to highlight your products and when done correctly, it truly comes to life.
To inspire you, we’ve put together some of our favorite flat lays from Instagramers who have learned to master the art!
1. Lichipan
It’s a party at our home! Celebrating #moetpartyday with @moetchandon today Tag 3 friends who you’d share this with 🤗
2. MeOhMyGirl
Breakfast spread this morn✨ I started with eggs (the only thing I can cook apart from cereal) + they looked so rad I couldn’t just leave them sitting there. Forever playing with my food
3. ChloeHollywood
✖️Bon Dimanche✖️ My favorite moment of the day ” le 16h” lol Planner & Notebooks @shop_dearmaison Bag @givenchyofficial Glasses @pierrecardintr #fashion#flatlay#flatlays#givenchy#nightingale#dearmaison#gouter#16h#nars@narsissist
4. TheTiaFox
Dessert for breakfast, yes please! Which one would you pick? // @darlingcafe Hanging out with two of my fave guys @mrgumbatron & @rymondtn! ✌️ #darlingcafe #melbourne #coffee #coffeetime #coffeelover #coffeenclothes #flatlay #handsinframe #dessert #pancakes #crepes #stickydate #sweet #tea #sweettooth #breakfastinbed
A photo posted by MELANIE | Travel & Lifestyle (@thetiafox) on
To learn more about the types of content that will help your brand reach your target market, contact Made in.
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