Here at Made in, we are constantly staying on top of the latest Social Media developments and trends to determine the best platforms to integrate into our clients’ next campaigns. Snapchat just revealed 4 new features in an attempt to stay on top of the ever competitive, always evolving social media scene.Below is a look at the latest updates, let’s see if it’ll be enough to keep them competitive.

1. Snapchat Groups

A big push to keep users on the platform, Snapchat’s group features lets up to 16 people form a group. Extra features allow for people to leave the group to communicate directly with only one person and then quickly rejoin the bigger conversation. Is this Snapchat’s way of getting back at Whatsapp which recently introduced some Snapchat-like filters into the mix?

2. SHAZAAM

I love this song!! What was it called?

Well Snapchat can now answer that question for you! Hold down the camera icon to help identify the song! Will this be called “Snazaaming?”. As with Shazaam, you can listen to the song again, find out the lyrics and even watch the video. You can also save for later.

3. Scissors

You can now cut portions of a message and make your own custom sticker! Fun if you’ve got some extra time to spare and are feeling creative. Could also be a cool idea for companies to integrate their mini logos into the snaps!

4. Paintbrush

Another now available on Snapchat is called “Paintbrush which allows you to use your creativity to add artistic effects to your snaps! Click on Memories, and select a photo (not video- at least not yet!) and select the paintbrush icon and start working on your masterpiece!

What do you think of these latest updates? Yay or Nay?

Contact us to discuss how we can assist with your social media strategy!

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