We’ve come a long way since almost every business began putting themselves online. However, this also means we’ve had to alter how we market ourselves. It’s no longer merely a matter of flashy TV adverts or full page newspaper material. These days, fewer people encounter such Media, since they get their news and entertainment entirely online. We should therefore consider what are some important modern strategies for marketing.

The power of video

While it’s true fewer people are watching TV these days, that doesn’t mean the visual medium of film has stopped. YouTube has rapidly risen in popularity, allowing anyone to film, record and share their videos. The types of videos range from high quality, short films starring famous celebs to low quality snowboarding videos. All of it, however, finds an audience with some going inexplicably viral. Some companies have used virality as a powerful way to market themselves.

For example, Coca Cola used a hidden-camera style sequence for their “happiness machine”. Combining joy and surprise, the video was lovingly shared by millions. Flipping this on its head, Lenovo India decided to analyse viral videos with a comedian. This let them use other viral videos in order to showcase their own brand. With a likeable host and knowing we’ll find a fun video, Lenovo cleverly spun the viral nature on its head.

Virality then has a kind of trick-down effect.

Social media

More businesses are recognising the importance of Social Media. As Mobile Marketing Watch reports:

“[a recent study] found that 92 percent of retailers surveyed are investing in Social media marketing to some degree this year, second only to email (94 percent). Social media is not only a cost effective tool for many retailers, but it is also driving revenue.”

For businesses, this is a free platform where they can demonstrate their products and work. They can reach potential customers and clients and engage meaningfully with those enquiring. Of course, social media flops cost jobs and clients, too – but that is the risk we take when trying something new on r any sort of marketing platform.

Physical

Of course, just because there is a heavy focus on digital doesn’t mean we should ignore physical angles. For example, it’s still advisable to use a video wall controller if we have the right environment. Digital Signage Today recommends hotel lobbies, for example, since people are often standing in line and are curious about the local surroundings (since there’s a high chance that someone checking into a hotel is a tourist). This makes it ideal for new business.

These are just some ways to use modern tech to aid us in advertising our business.  

(Picture credit: kvrkchowdari / Pixabay)