All companies need a constant influx of quality leads to increase sales, but who should make the telemarketing Cold Calls to generate those leads? The numbers in (business-to-business) Lead Generation go something like this: 100 calls, 15 to 20 contacts (depending on the size and type of company you are calling, as well as the level of the contact) and maybe 1 to 2 leads. Do you want to spend the 4 to 5 hours making those calls or concentrate on being in front of qualified leads presenting your product or service? The answer is simple: outsource lead generation and focus on what you do best. If every call resulted in a contact, then the answer would be different, but don't waste time on hundreds of cold calls when it can be done more efficiently by a company that has telemarketing as its core compentency. Your numbers may different based upon factors such as industry, competition and geography, but a well planned outbound telemarketing pilot project will yield the results you need to make a good long-term decision regarding your company's process for lead generation.
This post first appeared on TeleSource Center - B2B Telemarketing Services, please read the originial post: here
