TeleSource Center a business-to-business (B2B) Telemarketing firm in Bend, Oregon has just announced that its first quarter 2011 sales have been the best in three years.

According to the company, it seems that businesses are once again spending money on Outbound Telemarketing programs.  This makes sense since one-on-one conversations via phone with decision makers are still one of the best ways to generate leads and set appointments.

Companies that are still engaged in traditional forms of Marketing, such as direct mail and advertising can really see a difference in returns when outbound telemarketing is integrated into the overall marketing effort.  The general rule of thumb is that only one-half to one percent of all direct mail pieces result in a lead, whereas when followed up with a personal phone call, the result can be as high as five percent.

Another area where outbound telemarketing is growing is event registration.  Organizations spend a great deal of money to ensure that the target audience attends their events and registration via telemarketing is a great tool to aid in this effort.

Many companies that have not outsourced call campaigns are still concerned with the fact that the actual callers are outside of their direct employ.  This is a legitimate trepidation, but it can be easily relieved by doing the proper amount of due diligence prior to selecting a telemarketing partner.

TeleSource Center is a Call Center based in Bend, Oregon. We only hire the best call center professionals in the industry to work within our corporate office. Our menu of client services is extensive, but our primary focus is outbound and inbound call center services including business-to-business(B2B) appointment setting, event registration and lead generation.