A guest post by Muhammad Safeerullah.

Personalisation in e-commerce significantly impacts today’s overall experience because many options are available for customers.

As a result, customers are educated enough to look for better and more Personalised experiences, because it’s not only the product you offer, but also the experience you deliver.

Famous brands Like Apple, Starbucks, and Amazon specifically work on customer experiences. The salesforce has found that 75% of customers expect brands to provide personalised customer experiences.

Therefore, it’s necessary to personalise your Woocommerce Store to increase customer engagement, enhance user experience, and attract repeat business.

This blog will discuss various tricks and tips for creating a seamless strategy to help you personalise your WooCommerce Store. This strategy will include design aesthetics and ease for your customers.

Every aspect of your online business will be optimised to resonate with your brand identity and with your targeted customers.

Reasons to personalise your WooCommerce store

Personalisation is an excellent aspect of elevating customer experience. It enables various benefits that make a positive change in an online store. Let’s see what it has to include:

1. Personalised product recommendations and targeted promotions drive increased sales and revenue
2. Personalised experiences cultivate deeper customer connections, enhancing loyalty
3. Customised experiences make customers feel valued, boosting satisfaction levels
4. Personalisation fosters repeat customers and reduces churn, improving retention
5. Targeted marketing through personalisation yields higher conversion rates and ROI

Overall, personalisation is a powerful strategy to increase sales and revenues. Personalisation is the best way to satisfy your customers and increase their loyalty and retention by creating more targeted marketing. It also standout your business from competitors and creates a strong and long-term relationship with your customers.

5 ways to personalise customer experience in your store

Creating a personalised experience is without any doubt a daunting task. However, you can use the right tools and strategies to make it effortless and more effective. Which ways are best to personalise your WooCommerce store experience for your customers?

1. Target audience segmentation

The customer segmentation process involves dividing customers into smaller groups based on various factors. It helps you understand your customers more deeply. You can jot down these things and use them to create more targeted campaigns that will resonate with your customers.

For example, you can differentiate your audience based on demographics that include age, gender, location, etc. Moreover, other factors include purchase history which will tell us about the products they bought or what products they often buy.

The right segmentation means you can offer a more personalised experience through targeted email marketing to recommend products that suit customers’ needs.

2. Offering full and personalised services

Offering fully personalised services is undoubtedly the cornerstone of crafting personalised customer experiences. Tailoring services to individual customers ensures highly personalised experiences that cater to their distinct needs. Industries like therapy and personal training inherently embody fully personalised services.

Even in product-based businesses like SaaS, integrating personalised services such as custom setups and one-on-one training enhances customer loyalty. These services will create affiliate marketing opportunities and increase customer loyalty which will lead to business growth with the least investment.

Personalised services like onboarding, training, and support increase retention and value for customers. Embracing personalised services also sets businesses apart from competitors, fostering a devoted customer base.

3. Customising checkout process

Every customer is different according to their needs and preferences. Therefore, a streamlined checkout process can be a good way to convert more and more customers.

You can customise the checkout process in many ways to meet the needs of these customers. For example, you can save their information to make the checkout process faster the next time they buy. Moreover, you can also allow multiple payment gateways like credit card, PayPal, and Apple Pay to streamline the checkout process.

In case you are selling products to international customers, then you have to work with multiple currencies. You can enable the options to allow your customers to buy in their preferred currency.

4. Clearing cart and sessions automatically

As we have discussed in the previous sections multiple things that can make a better personalisation of your online store. Clearing carts and sessions is one of those important things that make the online experience better for your customers.

You can use the plugin to implement a streamlined shopping journey. Customers can use it to remove the product from their cart in a single click.

We have researched and found a WooCommerce clear cart plugin that offer excellent features to streamline the buying process.

It offers the following features to improve the process further:

• Set automatic clearance of carts and sessions based on specified time intervals: minutes, hours, or days
• Provide customers with the option to empty their cart directly from the cart page with an empty cart button
• Personalise the text and colour of the empty cart button to align with branding preferences
• Enable automatic cart clearance upon page loading for a seamless user experience
• Choose to redirect users to the shop page or any custom URL post-cart clearance
• Allow users to save their carts for future reference or share them via social media or email

5. Personalising the post-purchase experience

Post-purchase personalisation can be a great way to maintain customer satisfaction and long-term loyalty. Therefore, it’s important to offer a personalised experience after a customer buys a product from your store. It will keep the customer engaged with your brand.

One of the effective ways to do it is email marketing. You can find out the list of customers and know their interests and needs to talk to them about it in personalised emails.

Another best way to implement a personalised post-purchase experience is using invoices. It’s a useful thing to keep track of the orders and provide a supporting document to customers for filing their taxes.

You can send invoices to customers via a plugin that will create printable invoices for customers.

Are you ready to personalise your WooCommerce store?

Personalisation is paramount to winning the competitive battle in e-commerce. Customers want a high level of personalisation. Therefore, you have to elevate your level to their expectations. In case of failure to do it will lose their loyalty.

We have discussed some of the best ways to automate the customer’s journey in this article. It started from customer segmentation to post-purchase experience.

It’s important to remember that as an e-commerce seller, you have to go the extra mile to understand and meet the expectations of your customers.

This will result in a customer base that will keep coming back to buy more from your personalised WooCommerce store.

About the author

Muhammad Safeerullah is a professional digital marketer currently with FMEAddons. He is passionate about helping others use WordPress and WooCommerce creatively. He enjoys researching and writing about social media, SEO, and digital marketing trends.

The post How to personalise your WooCommerce store for better user experience appeared first on Fairy Blog Mother.