.. this last saturday,on my usual trip to my wife's province in Gapan..i was forced to watch the Movie "Hating Kapatid" just so because my my wife and my kid are big fans of Sarah..i got along since cinema in WalterMart Gapan cost only Php.100 per person....where as ...a 3D Film in Robinson Galleria is Php.301!...so. we got in...but to my dismay...right in the middle of the movie is a blatant use of advertisements being shoved to the viewers!...i mean what has the Philippine movie industry done...it has stooped low to the wants of advertisers?i remember a foreign film by Jim Carrey..."The Truman Show" wherein they showed this can be done...but i never expected it in a Philippine movie?....I hope this kind of advertising will not gain populatity in use by the movie producers here...its pathetic...I just hope the new leaders in this movie industry realized it and nip it in the bud...they should not allow it.....