Keyword research is ultimately designed to help you find highly targeted traffic, position yourself well in Search engine results, and find a niche market that you can build your Business around. Key components of Keyword research include understanding:

* The definition of keywords and keyword phrases in the context of Internet search engines

* How Internet search engines use keyword phrases to provide the search results to their users

* The concept of “targeted visitors”, and how this is an essential part of your keyword research process

* Finding a niche market to focus your keyword research efforts

* The concept of competition for search engine traffic in your niche

* The various free keyword research tools that you can use to perform quick, and accurate analysis
* Promoting your online business and website by using the basic keyword phrases and concepts

Keyword research means your prospects will be able to find you and your online business when they’re searching for your valuable information. The search engines will position you in the top pages of their results.  This will make it easier for you to make money online because you will be easier to find.  Your competition will be sidestepped, and eventually shoved aside, and you’ll be able to build a profitable business from the get go instead of struggling, throwing the metaphorical spaghetti at the wall to see what sticks, and losing money along the way.

Keyword research, when conducted with a specific strategy, can lead you to an online business that sells. It doesn’t matter what your business model is, what you’re marketing or who your audience is, you and your online business will profit when you integrate keyword research into your business building strategy from day one.