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Flash Website is Bad for SEO, You Know What?

Flash website is looks great, but I think is bad for seo, why? I was get a lot of requests to have flash implemented on hotel websites because it looks cool. Yes having flash on your site does look neat if you only wanted to see a site containing entertainment. If you are a customer looking for a hotel room then maybe this isn't the best use of your website. You have to keep in mind two very important things if you are considering the use of flash elements. The first being your end user and the second being the search engines.

Customer's Perspective

When your potential clients are looking for hotel information with credit card in hand, do you really want them to be focused on some moving objects on your website? I would guess you would rather them focus on the reserve now button right? That being said it's best to always have the focus to your call to action. Most often, your customers do not have the time to be staring at some flash content and only want information about your property.

I feel the same way when I'm in a rush to do something or busy at work or with family. If I wanted information about something, having to click close or skip buttons to by pass all the none informational stuff on the site would be a pain. To get to the information I'm looking for, I'd rather move on to the next website on the search engine list. You really should think in the 3rd person view when considering the use of flash for your website. Pretend you only have 30 seconds to get the information you want and time yourself when looking at your website.

Flash and SEO Don't Get Along

It's common knowledge in the SEO world but no so common to most people. The search engine crawlers can not read anything that is produced in flash period. The use of flash looks like a huge blank spot on the website. When the crawlers are looking for information about your site to report back to the search engine database they won't find anything. What this means is that having the flash elements can severely hurt your chances of moving up the search engine rankings. Not only is it impossible to optimize your website with flash, you'll be distracting your audience from what you really want and that is a sale. Now this doesn't mean you don't have options to make your website look cool.

One Request

I see that a lot of people view all of my tips and tricks and I would like to hear your feedback. Please feel free to post comments, questions, concerns, tips of your own, etc. Making this forum active with hotel owners, GM's and property management companies would be ideal for the community. Help us make this a wonderful place to share ideas with each other. In these economic times, any help is useful and Pro Search Plus wants to be part of it.

So, what do you think about flash on the website? As always, thanks for reading my posts.

This post first appeared on Dedy Daily Life, please read the originial post: here

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Flash Website is Bad for SEO, You Know What?


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