5 Easy Ways to Upskill Your Digital Marketing Team in a Remote World
Both businesses and employees now operate differently. Since the epidemic, people have demanded the freedom to choose their working arrangements, whether that means working from home or using a hybrid style.
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However, businesses and their L&D teams may find it difficult to adapt to this new way of working. It can be challenging to upskill your marketing and sales employees as the digital world continues to develop without a face-to-face approach to training.
This post will discuss how and why training remote staff is crucial for businesses like yours. We also examine successful businesses that are upskilling their remote employees to learn from their strategies.
Why is upskilling important?
As we all know, the internet is a fast-moving place, but with the development of new tools like ChatGPT, AI, and marketing automation, marketers must be aware of this to take advantage of new opportunities.
The 'State of Remote Working 2022' study found that while most businesses have changed to accommodate Remote Workers, some have done so very slowly or not at all. Salary and insurance are still top priorities when it comes to benefits, but professional development (rated at 59 percent as extremely important) and cutting-edge technology (rated at 66 percent as very important) remain high on the list for many workers.
Upskilling your workforce will show your dedication to career advancement and your readiness to support and empower your marketing team, in addition to ensuring that they have the abilities you require.
You might, for instance, have a fantastic content marketer, but do they also understand how to include SEO in the writing? Or can your email marketer automate workflows and campaigns?
What advantages do remote workers have?
Being a remote company or having a remote workforce has several advantages over traditional workplace arrangements.
Flexibility – Working remotely allows for greater flexibility. With a focus on the outcome, like finishing a project or publishing a piece of content, rather than on hours spent at a desk, it enables people to choose their days and hours in a way that suits their lives.
Diversity - You can bring in different cultures and viewpoints when you hire folks from anywhere in the world. As a result, there will be a workforce with more diverse perspectives that can apply their personal and professional experiences to achieve varied goals.
Talent - You are not constrained by location when you recruit remotely. This implies that you might cast a wide net when hiring to discover talent that you might not have discovered otherwise.
Productivity - Since you have more time to focus when there are no commute or office interruptions, it may be simpler to get things done. This implies that instead of having their work interrupted by meetings or talks at the office, workers may decide when distractions occur and work around them.
Community - While working remotely may be viewed as alone or isolated, it doesn't have to be. To foster a sense of community, it is simple to organize get-togethers or regular team meetings that are not work-focused but instead incorporate enjoyable activities like pizza nights or icebreakers.
Now that you are aware of the significance and advantages of distance learning, let's look at 5 strategies for efficiently upskilling your remote employees.
1. Offer Online Training
Offering online training and learning is the most obvious strategy to utilize while conducting remote training. However, a lot of businesses still do not provide it or do so with antiquated learning materials and methods that do not reflect current events.
A strong online training system is necessary to make sure that marketers have the skills they need and can access them whenever they need to, from any place. This includes both a dependable and user-friendly learning platform and interface as well as information that is frequently updated to reflect market changes.
Additionally, a solid learning management system will enable you to monitor the development of students and keep them inspired to study and finish modules or courses. To make sure users comprehend the material, it can assess their knowledge both before and after training.
You should give this area of your business top priority for not only remote workers but for all of your personnel, whether it be by enhancing your internal learning system or by collaborating with a vendor (like DMI) to offer courses and content.
According to a Salesforce study, 59 percent of employees have had fewer opportunities for workplace learning since the epidemic, and more than two-thirds prefer to learn in tiny chunks throughout the day.
2. Host Webinars
Webinars are a terrific way to deliver knowledge visually and interactively through the internet.
You can invite an expert and hold a Q&A session at the end (followed by downloadable notes or a presentation) or arrange a training webinar on a certain subject or subject area.
These are a fantastic approach to inform your team of new product releases or services that are entering the market. In addition to informing personnel, it also makes sure they are aware of company news even when they are not in the office.
There are numerous webinar hosting technologies available, including Zoom, GoTo, Zoho, and Webex (excellent for real-time translations if your company is international). Investigate your options and decide what's best for your business.
3. Leverage Technology
It's crucial to have the appropriate tools in place to promote participation when working remotely.
As a result, you must have internal technology that connects your remote workers, makes sure they are on top of daily activities, and keeps them updated just like other employees.
Team leaders or management should use technology to link their workforce so that employees may efficiently cooperate and complete time-sensitive projects.
There are several technologies available to make meetings, collaboration, project management, and communication easier. To learn more, see "How to Manage a Remote Team (and the Tools to help you do it)".
4. Use Notes and Documents
It's crucial to maintain track of meetings and discussions because staff operate from various locations and at various hours.
Email can be a useful tool for recording meeting conclusions and the associated next tasks. Software for project management, such as Monday or Asana, keeps projects organized and allows for document uploads so that all parties involved have access to resources.
Here, collaboration tools like Miro are essential for keeping track of any changes and leaving comments for coworkers to act upon.
Keeping everyone on task and making sure that everyone is aware of their obligations are crucial for managers and other leaders. Dealing with remote workers requires you to be constantly aware of information and developments.
5. Get Personal
Not everyone who works remotely disdains to belong to a team or to maintain connections with the business.
Fostering team unity and providing opportunities for interpersonal interaction are crucial. This can be accomplished by holding regular check-in meetings (the frequency will depend on the demands of your team and business) or by organizing a regular virtual get-together, such as ordering pizza for the team every Friday. Virtual team-building activities can also include holding a photo contest or a study circle where people can exchange expertise.
Monthly workplace events can also be planned to entice remote workers to visit the office. This fosters relationships, raises overall business morale, and encourages communication about topics unrelated to work tasks or projects.
Additionally, think about assessing your team's health by using a Health Monitor to pinpoint its strengths and shortcomings so that you may include them in a program for training or development.
Future Proof your Business and Workforce
Keeping up with changes in digital technology and business can be difficult. With an employee-focused corporate digital marketing training program, we can assist you in evaluating the talents in your company.
In Conclusion, the development of your digital marketing team's abilities is crucial in the dynamic world of remote work. To ensure ongoing development, embrace online courses, interactive webinars, team projects, and regular skill tests. Your staff will succeed in the digital sphere and contribute to success in a remote-centric environment by emphasizing upskilling.
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