1. What is an Instagram bio?

2. 8 inspiring Instagram bio examples

3. Copy and paste templates for your Instagram bio

4. How to edit your Instagram bio

5. What your Instagram bio needs to accomplish

6. Tips to create the best bio for Instagram

7. Create a great Instagram bio for your brand

8. Instagram bio FAQs

An Instagram bio is a short 150-character summary about yourself or your business, displayed to other users underneath your profile photo. Your bio is commonly the first engagement you have with your audience.

Your Instagram bio includes:

* Your Instagram bio is a short, 150-character description of yourself or your business. It can include contact information, relevant details, emojis, and hashtags. You can even use line breaks to create a fun and readable bio that stands out.

* One website or external link.

* A display name, which you can customize separately from your handle (i.e. John Doe and @johndoe, respectively). 

* Your Instagram verification badge, if applicable.

Click to jump and browse bio ideas for each industry:

* Fashion/apparel

* Jewelry

* Beauty/skincare

* Technology/electronics

* Home goods

* Food and beverages 

* Miscellaneous

Campbell Cole’s bio has a clear, straightforward brand voice and look that aligns to its other communication channels. This bio also incorporates a simple URL to its main website.

Footwear brand Manitobah Mukluks has an Instagram bio with a carefully curated visual aesthetic. Complementary Instagram bio photos and Stories thumbnails give it a clean, on-brand look. It also has a Linktree URL.

KaiKini Bikinis reiterates its brand values and product attributes in its bio. It also provides a link to the brand’s main website.

Johnny Cupcakes gives followers a peek into founder Johnny Earle’s everyday life. Social proof in the form of a nod from The Boston Globe and plenty of emojis give this Instagram bio the perfect balance of business and fun.

iHeartRaves also uses emojis, which are particularly appealing to its younger, music-festival-going audience. Its bio further includes a link to its sale items.

Patrick Adair Designs has a more subtle approach to emojis, using arrows to direct users’ eyes to its Linktree URL. Its Stories go behind the scenes and show off the custom, handmade process that goes into its rings.

Custom jewelry brand Beth Macri has a simple Instagram bio that focuses on its attributes and values—no emojis included. The bio describes the brand and directs users to a Linktree URL.

Blume’s creative Instagram bio is concise, witty, and targeted at women. It also features its main shop page on the brand’s own website, sending people to a page where they can shop directly.

It might help to come up with a rough template for Instagram bios. You can use as many or as few of the following main elements as you like:

* Brand tagline

* Brand description

* Product attributes

* Where to shop

* Hashtag

* Link

* CTA

* Shop now 🛒

* Shop the sale 🔥

* Check out the latest 🔥

* View the collection ⬇️

* Check out the website

* 📧 Subscribe

* 📸 Tag us

* Follow for discounts and news!

To edit your instagram bio, head to your Instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you’ll see an “Edit profile” button, which will take you to your bio section.

Remember, your bio is one of the main things people look at when deciding whether or not to follow you on Instagram—so make every piece of information count.

It may not seem like you have much room to work with when you consider everything your profile should accomplish. The best Instagram bios will:

* Highlight essential information about your business (your brand name, category, etc.), which you can change in your profile settings

* Provide Instagram users with a way to get in touch with you

*Showcase your brand and your personality, matching your voice and style to your site and other social platforms

* Establish your unique selling proposition, helping your target audience understand what makes your brand valuable to them

* Drive actions, such as sharing or viewing content, registering for an event, or heading to your site to make a purchase

Luckily, there’s an array of Instagram features you can use alongside your written bio that help cover these considerations and create a profile that helps users quickly understand your business, what you’re selling, and how they can take further action. The tips below will help you understand how to make money from Instagram and drive traffic more effectively with a perfect bio.

Before we get into how to make the best Instagram bio, let’s take a look at the elements that make up this part of your profile.

Since you only have a limited number of characters at your disposal, there are a handful of objectives you need to prioritize in your bio before you start optimizing the rest of your profile.

However you choose to express it, the first thing your bio needs to accomplish is explaining what your business offers and who you serve.

When new users discover you on Instagram, you quickly need to give them the info they need to stay interested. As on most social media platforms, you won’t have a user’s attention for long, so use concise copy that gets your point across quickly.

For many brands, such as Knix in the example below, that means explicitly spelling out who they are in clear and simple terms.

Your bio doesn’t need to rely solely on text. You can make it stand out by using:

* customized fonts (just copy and paste the text into your bio)

* ☕️ fun emojis to add personality

* ↴👇 directional characters or emojis to draw attention to specific parts of your bio, like a clickable link to your website

The following websites are great tools for finding ways to creatively present your Instagram bio. They offer copy-and-paste options for ensuring the code and formatting matches the way you want it to look:

* LingoJam Fancy Text Generator: change the fonts and add bold or italicized formatting

* Cool Symbols & Fonts: get characters, symbols, and emojis to add to your bio, as well as change fonts

* Line Breaks for IG Captions: add line breaks and spacing to your Instagram bio

* Emojipedia: a “dictionary” of emojis, complete with description and the ability to copy and paste

Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a high-quality photo or image that is easy to recognize, captures the essence of your brand, and matches your other social networks.

Your logo is often perfect for the profile picture. Keep in mind the minimum profile picture size is 110 by 110 pixels. Stay below 200 by 200 so visitors don’t see a stretched or blurry photo when visiting your profile. 

Your username or handle is one of the most important aspects of your Instagram bio. It’s located at the top of the bio, and determines how people search for your brand. Use your business name if possible. If it’s already taken, make sure that the first part of your username includes your brand name, then add a small detail about your business to make your handle unique (e.g. @yourbrand_us, @yourbrand_men).

You can also add a display name, which will appear below the username and photo in your Instagram profile. Use this field to write out the full name of your business, complete with capital letters and spaces.

For full article, click here by Ana Gotter