TomTom, Nigeria’s favorite menthol brand, has announced a partnership with Trace Naija on its Campus Tour initiative, popularly known as ‘Trace in the City’.

The partnership is part of TomTom’s wider commitment to discover, nurture and showcase underground music creatives, as it identifies with their passions and seeks to connect with them directly across the country.

The campus tour is scheduled to run from October 10 to October 31, 2023, across seven campuses; University of Lagos, University of Ibadan, University of Port Harcourt, University of Calabar, University of Uyo, University of Abuja and University of Jos.

The partnership comes after the recent launch of Breathe Academy – a novel online learning platform for music enthusiasts interested in music business. More than 2,000 people have already signed up for TomTom’s Breathe Academy.

Through this partnership with TRACE Naija, a prominent name in the music and entertainment industries, renowned for consistently providing quality entertainment, TomTom will connect directly with thousands of creatives across the country.

Morolake Emokpaire, Category Lead (Gum and Candy), Cadbury West Africa noted: “This partnership is both timely and critical as we push to discover, nurture and showcase music talents. We are passionate about providing the platform, knowledge, connections and support for young music creatives to thrive. This is essentially what informed our decision to develop the Breathe Academy and establish this partnership with TRACE Naija. The campus tour (Trace in the City) is another major step in strengthening that commitment. We have made adequate plans to ensure engagement across the different campuses is top-notch”.

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