Most cellular Apps with subscriptions don’t earn money, a brand new in-depth evaluation finds.

The “State of Subscription Apps” report comes from RevenueCat (through TechCrunch), a outstanding cellular subscription toolkit supplier. With almost 30,000 apps using its platform for monetization administration, RevenueCat is ready to present a dependable overview of the subscription app panorama due to its knowledge assortment capabilities. The evaluation delves into knowledge from over 29,000 apps and 18,000 builders, collectively answerable for greater than $6.7 billion in income and over 290 million subscribers.

RevenueCat discovered that whereas the top-performing 5% of subscription apps amass income 200 instances larger than these within the backside quartile, the median month-to-month income for apps after one 12 months is lower than $50. Solely 17.2% of apps cross the $1,000 month-to-month income mark. Reaching this milestone considerably boosts the chance of additional monetary development, with 59% of those apps progressing to attain $2,500 in month-to-month income, and 60% of these reaching the $5,000 mark. A mere 3.5% of apps obtain $10,000 in month-to-month income.

Well being and health apps generate no less than twice the income of all different classes mixed, each within the backside quartile and among the many prime 5% of earners. In distinction, journey and productiveness apps face essentially the most vital challenges, with even the highest performers in these classes struggling to make over $1,000 monthly after a 12 months available on the market.

Regardless of these statistics, the subscription app market continues to develop and the common value for month-to-month subscriptions has elevated by 14% from $7.05 to $8.01. Nevertheless, the report additionally famous a latest shift in shopper conduct, with a 14% drop in subscriber retention over 12 months.