September 12, 2023

PRESS RELEASE

Apple unveils iPhone 15 Professional and iPhone 15 Professional Max

That includes a robust and light-weight titanium design with new contoured edges, a brand new Motion button, highly effective digicam upgrades, and A17 Professional for next-level efficiency and cell gaming

CUPERTINO, CALIFORNIA Apple right now debuted iPhone 15 Professional and iPhone 15 Professional Max, designed with aerospace-grade titanium that’s robust but light-weight to ship Apple’s lightest Professional fashions ever. The brand new design additionally options contoured edges and a customizable Motion button, permitting customers to personalize their iPhone expertise. Highly effective digicam upgrades allow the equal of seven professional lenses with unimaginable picture high quality, together with a extra superior 48MP Principal digicam system that now helps the brand new super-high-resolution 24MP default, the following era of portraits with Focus and Depth Management, enhancements to Night time mode and Sensible HDR, and an all-new 5x Telephoto digicam completely on iPhone 15 Professional Max. A17 Professional unlocks next-level gaming experiences and professional efficiency. The brand new USB‑C connector is supercharged with USB 3 speeds — as much as 20x quicker than USB 2 — and along with new video codecs, permits highly effective professional workflows that weren’t doable earlier than.¹ And with the addition of Roadside Help by way of satellite tv for pc, the iPhone 15 Professional lineup builds on Apple’s modern satellite tv for pc infrastructure to attach customers to assist if they’ve automobile bother whereas off the grid.

iPhone 15 Professional and iPhone 15 Professional Max might be obtainable in 4 gorgeous new finishes, together with black titanium, white titanium, blue titanium, and pure titanium. Pre-orders start Friday, September 15, with availability starting Friday, September 22.

“That is probably the most professional lineup we now have ever created, with a state-of-the-art titanium design, one of the best iPhone digicam system but that permits game-changing new workflows, and the A17 Professional chip, which ushers in a brand new chapter of efficiency and video games by no means earlier than seen on iPhone,” stated Greg Joswiak, Apple’s senior vice chairman of Worldwide Advertising and marketing. “iPhone 15 Professional and iPhone 15 Professional Max characterize one of the best of Apple design and industry-first improvements to assist enrich the on a regular basis experiences of our customers, whereas enabling them to unleash their creativity.”

A Beautiful, Light-weight, and Sturdy Design

Out there in 6.1-inch and 6.7-inch show sizes,² iPhone 15 Professional and iPhone 15 Professional Max characteristic a robust and light-weight titanium design — a primary for iPhone. This premium alloy — the identical utilized in spacecraft — has one of many highest strength-to-weight ratios of any steel, making this Apple’s lightest Professional lineup ever. Each fashions characteristic a brand new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Professional lineup is constructed to final, combining the power of titanium with the hardest again glass in a smartphone and the industry-leading Ceramic Defend on the entrance. Utilizing an industry-first thermo-mechanical course of, the titanium bands encase a brand new substructure constituted of 100% recycled aluminum, bonding these two metals with unimaginable power by way of solid-state diffusion. The aluminum body helps with thermal dissipation and permits the again glass to be simply changed. This new design highlights the Tremendous Retina XDR show with All the time-On and ProMotion applied sciences for an distinctive viewing expertise.

The all-new Motion button replaces the single-function swap used to toggle between ring and silent, providing extra choices so customers can select between rapidly accessing the digicam or flashlight; activating Voice Memos, Focus, Translate,³ and accessibility options like Magnifier; or utilizing Shortcuts for extra choices. A press-and-hold gesture with fine-tuned haptic suggestions and visible cues within the Dynamic Island guarantee the brand new button launches the meant motion.

A17 Professional: A New Technology of Apple Silicon for iPhone

Bringing professional efficiency and capabilities, iPhone 15 Professional and iPhone 15 Professional Max are powered by A17 Professional, the {industry}’s first 3-nanometer chip. Persevering with Apple’s management in smartphone silicon, A17 Professional brings enhancements to the complete chip, together with the largest GPU redesign in Apple’s historical past. The brand new CPU is as much as 10 % quicker with microarchitectural and design enhancements, and the Neural Engine is now as much as 2x quicker, powering options like autocorrect and Private Voice in iOS 17. The professional-class GPU is as much as 20 % quicker and unlocks fully new experiences, that includes a brand new 6-core design that will increase peak efficiency and power effectivity. Now with hardware-accelerated ray tracing — which is 4x quicker than software-based ray tracing — iPhone 15 Professional presents smoother graphics, in addition to extra immersive AR functions and gaming experiences. iPhone 15 Professional brings true-to-life gaming to the palm of customers’ palms with console titles by no means earlier than seen on a smartphone, like Resident Evil Village, Resident Evil 4, Dying Stranding, and Murderer’s Creed Mirage.⁴

A17 Professional features a devoted AV1 decoder, enabling extra environment friendly, high-quality video experiences for streaming providers. Moreover, a brand new USB controller permits USB 3 speeds on iPhone for the primary time, now supporting a lot increased switch speeds and video output as much as 4K at 60 fps HDR.

A Highly effective Professional Digicam System for Extra Inventive Management

By a deep integration of {hardware} and software program, the superior digicam methods on iPhone 15 Professional and iPhone 15 Professional Max each pack the equal of seven professional lenses — all enabled by A17 Professional. With the facility of computational pictures, the 48MP Principal digicam, constructed completely for the Professional lineup, provides customers much more flexibility with a brand new 24MP super-high-resolution default, providing unimaginable picture high quality at a sensible file measurement supreme for storing and sharing. The Principal digicam permits customers to modify between three common focal lengths — 24 mm, 28 mm, and 35 mm — and even select one as a brand new default. Along with 48MP ProRAW, the Principal digicam additionally helps 48MP HEIF pictures with 4x extra decision. iPhone 15 Professional options an expansive 3x Telephoto digicam, and iPhone 15 Professional Max supplies the longest optical zoom ever on iPhone: 5x at 120 mm. Nice for close-ups, wildlife pictures, and catching the motion from additional distances, the brand new Telephoto digicam on iPhone 15 Professional Max has an modern tetraprism design with a mixed optical picture stabilization and autofocus 3D sensor-shift module, Apple’s most superior stabilization system but.

Subsequent-generation portraits on iPhone 15 Professional and iPhone 15 Professional Max characteristic sharper element, extra vivid colours, and higher low-light efficiency. For the primary time, customers can take portraits with out having to modify to Portrait mode. When there’s an individual, canine, or cat within the body, or when a person faucets to focus, iPhone robotically captures depth info, so customers can flip pictures into gorgeous portraits later within the Images app on iPhone, iPad, or Mac. For better inventive management, customers may alter the main target level after the picture has been taken.

Extra options that profit all cameras on iPhone 15 Professional and iPhone 15 Professional Max embody:

• Night time mode will get higher with sharper particulars and extra vivid colours, now powered by the Photonic Engine, together with Night time mode portraits, enabled by the LiDAR scanner.

• New Sensible HDR captures topics and the background with extra true-to-life renderings of pores and skin tones, whereas guaranteeing pictures have brighter highlights, richer midtones, and deeper shadows when seen within the Images app. This superior HDR rendering can also be obtainable to third-party apps, so pictures can look even higher when shared on-line.

• The very best quality video in a smartphone is upgraded due to A17 Professional, with enhancements in low-light video and Motion mode.

The popular smartphone for inventive professionals and filmmakers will get even higher with new professional workflows. Customers can now rise up to 20x quicker switch speeds with an elective USB 3 cable. iPhone and third-party options like Seize One additionally assist photographers create a professional studio, permitting them to shoot and immediately switch 48MP ProRAW pictures from iPhone to Mac. ProRes video may be recorded on to exterior storage, enabling increased recording choices as much as 4K at 60 fps, and better flexibility on set when utilizing iPhone as the primary digicam. iPhone 15 Professional additionally introduces a brand new choice for Log encoding and is the primary smartphone on the planet to assist ACES, the Academy Shade Encoding System, a world commonplace for colour workflows.

Coming later this yr, iPhone 15 Professional will add a brand new dimension to video seize with the flexibility to document spatial video for Apple Imaginative and prescient Professional. Customers will have the ability to seize valuable moments in three dimensions and relive these reminiscences with unimaginable depth on Apple Imaginative and prescient Professional when it’s obtainable early subsequent yr within the U.S.

Subsequent-Stage Wi-fi Efficiency and Connectivity

The iPhone 15 Professional lineup presents handy new methods to cost, discover associates in busy locations, and keep linked whereas touring. Each fashions use the USB‑C connector, a universally accepted commonplace for charging and transferring knowledge, permitting the identical cable to cost iPhone, Mac, iPad, and the up to date AirPods Professional (2nd era). Customers may cost AirPods or Apple Watch immediately from iPhone with the USB‑C connector. iPhone 15 Professional and iPhone 15 Professional Max assist USB 3 for knowledge switch speeds as much as 10 gigabits per second, as much as 20x quicker than earlier than.

Each fashions characteristic the second-generation Extremely Wideband chip, enabling two iPhone gadgets with this chip to attach at 3 times the vary as earlier than. This opens up a brand new method to make use of Precision Discovering for Discover My associates, so iPhone 15 customers can share their location and discover one another, even in crowds. Precision Discovering is constructed with the identical privateness protections that customers have come to belief in Discover My.⁵

iPhone 15 Professional and iPhone 15 Professional Max now assist Wi-Fi 6E for better wi-fi efficiency, together with as much as 2x quicker speeds, and introduces the primary Thread-enabled smartphones, opening up future alternatives for House app integrations.

iPhone 15 Professional and iPhone 15 Professional Max come outfitted with super-fast 5G,⁶ and embody:

• Assist for MagSafe and future Qi2 wi-fi charging.

• Improved audio high quality on cellphone calls, together with these made on FaceTime or third-party apps. Sound high quality will get even higher when customers choose Voice Isolation, so conversations come by way of loud and clear, even when they’re someplace noisy.

• eSIM with assist from greater than 295 carriers. When touring the world, customers can keep linked by way of reasonably priced worldwide roaming plans from their current service, or buy pay as you go eSIM plans in over 50 nations and areas, together with Australia, Italy, Thailand, and extra.

Expanded Security Capabilities for Peace of Thoughts

The iPhone 15 lineup presents essential security capabilities to supply help when it issues most, together with Crash Detection⁷ and Emergency SOS by way of satellite tv for pc.⁸ At the moment obtainable in 14 nations and areas on three continents, Emergency SOS by way of satellite tv for pc has made a major impression in customers’ lives. This groundbreaking service will come to Spain and Switzerland later this month.

Constructing on this modern satellite tv for pc infrastructure, iPhone 15 Professional and iPhone 15 Professional Max introduce Roadside Help by way of satellite tv for pc. Starting within the U.S., when a person has automobile bother and mobile and Wi-Fi protection are usually not obtainable, they will now hook up with AAA, the nation’s largest roadside help supplier.⁹ An intuitive interface, together with a brief questionnaire to seize vital particulars, will transmit the data by way of satellite tv for pc so AAA can message with the person immediately and dispatch assist to their precise location. Entry to Roadside Help by way of satellite tv for pc might be included totally free for 2 years. Service is roofed based on AAA membership, however can also be obtainable individually for nonmembers.¹⁰

That includes iOS 17

iPhone 15 Professional and iPhone 15 Professional Max characteristic iOS 17,¹¹ making iPhone much more private and intuitive with new options:

• The Cellphone app will get main updates, with Contact Posters that enable customers to customise how they seem to their contacts, and Reside Voicemail, which leverages the facility of A17 Professional to see real-time on-device transcription as somebody leaves a voicemail. Customers may even decide up the decision whereas the caller is leaving their message.

• Messages will get a brand new stickers expertise, extra highly effective search, transcription of audio messages, and Test In, which permits customers to robotically notify family and friends after they have made it to their vacation spot safely.

• NameDrop provides customers a brand new method to make use of AirDrop to extra simply share contact info by merely bringing two iPhone gadgets collectively. The identical gesture can be utilized to AirDrop content material and extra, and now customers can step away from one another and end sending giant recordsdata over the web.¹²

• StandBy provides customers a customizable full-screen expertise with glanceable info designed to be seen from a distance when iPhone is on its facet and charging. With the All the time-On show of iPhone 15 Professional and iPhone 15 Professional Max, StandBy stays on to indicate helpful info — good on a desk, nightstand, or kitchen counter.

• Interactive widgets on the House Display, Lock Display, and in StandBy enable customers to take motion with only a faucet, making it straightforward to finish a to-do, or play or pause a track proper from the widget.

• Safari provides better safety for Personal Looking and introduces profiles, serving to customers separate their shopping for matters like work and private.

iOS 17 delivers many extra updates, together with Journal,¹³ a brand new app that helps iPhone customers replicate and follow gratitude by way of journaling, enhancements to autocorrect and Dictation that make getting into textual content quicker and simpler than ever earlier than, password and passkey sharing with iCloud Keychain, and way more.

Higher for the Atmosphere

iPhone 15 Professional and iPhone 15 Professional Max are designed with the surroundings in thoughts. As Apple continues to work towards its 2030 aim of constructing each product carbon impartial — from design to manufacturing to buyer use — the corporate is prioritizing clear electrical energy throughout the complete provide chain and designing merchandise with recycled and different low-carbon supplies. iPhone 15 Professional and iPhone 15 Professional Max now use extra recycled content material, with a 100% recycled aluminum substructure and 100% recycled cobalt within the battery — each firsts for Apple. iPhone 15 Professional and iPhone 15 Professional Max additionally embody 100% recycled uncommon earth components in all magnets and 100% recycled gold within the USB‑C connector in addition to the gold plating and tin soldering in a number of printed circuit boards. Each fashions meet Apple’s excessive requirements for power effectivity and are freed from mercury, PVC, and beryllium. Over 99 % of the packaging is fiber-based, bringing Apple nearer to its aim of fully eradicating plastic from its packaging by 2025.

To additional cut back impression on the planet, Apple will not use leather-based in any new Apple merchandise, together with iPhone equipment. Apple is introducing a brand new FineWoven Case with MagSafe and FineWoven Pockets with MagSafe, constituted of a sturdy and chic microtwill with a gentle, suedelike really feel. The fabric is constituted of 68 % post-consumer recycled content material and has considerably decrease carbon emissions in comparison with leather-based.

Pricing and Availability

• iPhone 15 Professional and iPhone 15 Professional Max might be obtainable in black titanium, white titanium, blue titanium, and pure titanium finishes. iPhone 15 Professional stays on the identical beginning worth of $999 (U.S.) or $41.62 (U.S.) per 30 days, obtainable in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Professional Max begins at $1,199 (U.S.) or $49.95 (U.S.) per 30 days, obtainable in 256GB, 512GB, and 1TB storage capacities.

• Apple presents nice methods to save lots of and improve to the most recent iPhone. Prospects within the U.S. can get $200–$650 (U.S.) in credit score after they commerce in an iPhone 11 or later and improve to iPhone 15 Professional or iPhone 15 Professional Max by visiting the Apple Retailer On-line, or at an Apple Retailer location. To see what their system is price and for phrases and situations, prospects can go to apple.com/store/trade-in.

• Prospects can get iPhone 15 Professional for as little as $0 (U.S.) after a qualifying trade-in with choose U.S. carriers. For eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers.

• Prospects in additional than 40 nations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.Ok., and the U.S., will have the ability to pre-order iPhone 15 Professional and iPhone 15 Professional Max starting at 5 a.m. PDT this Friday, September 15, with availability starting Friday, September 22.

• iPhone 15 Professional and iPhone 15 Professional Max might be obtainable in Macao, Malaysia, Türkiye, Vietnam, and 17 different nations and areas starting Friday, September 29.

• FineWoven Pockets with MagSafe and FineWoven Case with MagSafe will each be obtainable for $59 (U.S.) in 5 new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. Along with the iPhone 15 Professional and iPhone 15 Professional Max Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe might be obtainable for $49 (U.S.) in black, storm blue, clay, mild pink, guava, orange sorbet, cypress, and winter blue.

• iOS 17 might be obtainable as a free software program replace on Monday, September 18.

• Starting September 18, iCloud+ will supply two new plans: 6TB for $29.99 (U.S.) per 30 days and 12TB for $59.99 (U.S.) per 30 days, offering extra storage to maintain recordsdata, pictures, movies, and extra secure, accessible, and straightforward to share. The brand new plans are nice for customers with giant picture and video libraries or these utilizing Household Sharing, and can present entry to premium options, together with Personal Relay, Cover My E mail, Customized E mail Domains, and HomeKit Safe Video assist.

• Prospects who buy iPhone 15 Professional and iPhone 15 Professional Max will obtain three free months of Apple Arcade and Apple Health+ with a brand new subscription.

About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.

1. Requires a USB 3 cable with 10Gb/s speeds.
2. The show has rounded corners that observe a wonderful curved design, and these corners are inside an ordinary rectangle. When measured as an ordinary rectangular form, the display screen is 6.12 inches (iPhone 15 Professional), or 6.69 inches (iPhone 15 Professional Max) diagonally. The precise viewable space is smaller.
3. Translate is coming to the Motion button later this yr.
4. Resident Evil Village, Resident Evil 4, and Dying Stranding are coming to iPhone 15 Professional and iPhone 15 Professional Max later this yr. Murderer’s Creed Mirage might be obtainable within the first half of 2024.
5. Precision Discovering for Discover My associates requires Extremely Wideband and isn’t obtainable in all nations or areas. With iOS 17, Precision Discovering might be obtainable to iPhone 15, iPhone 15 Plus, iPhone 15 Professional, or iPhone 15 Professional Max.
6. A knowledge plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling can be found in choose markets and thru choose carriers. Speeds are based mostly on theoretical throughput, and range based mostly on website situations and service. For particulars on 5G and LTE assist, prospects can contact their service or go to apple.com/iphone/mobile.
7. Crash Detection is designed for four-wheel passenger automobile crashes with sure mass, G-force, and velocity profiles per extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear collisions, side-swipe, T-bone, and rollover crashes. Crash Detection is offered worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, iPhone 14 Professional Max, Apple Watch Collection 9, Apple Watch Extremely 2, Apple Watch Collection 8, Apple Watch Extremely, and Apple Watch SE (2nd era).
8. Emergency SOS by way of satellite tv for pc and Discover My by way of satellite tv for pc are at the moment obtainable in 14 nations and areas, together with Australia, Austria, Belgium, Canada, France, Germany, Eire, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.Ok., and the U.S., and might be obtainable in Spain and Switzerland later this month.
9. Emergency SOS by way of satellite tv for pc and Roadside Help by way of satellite tv for pc had been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions akin to timber or surrounding buildings.
10. Roadside Help by way of satellite tv for pc is launching within the U.S. with AAA and is included free for 2 years beginning on the time of activation of a brand new iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, or iPhone 14 Professional Max. This satellite tv for pc service requires iOS 17. AAA could cost for roadside help providers. iPhone 15 and iPhone 14 customers who are usually not AAA members can reap the benefits of Roadside Help by way of satellite tv for pc on a pay-per-use foundation for AAA’s roadside help providers.
11. Some options will not be obtainable for all nations or all areas. View an entire record at apple.com/ios/feature-availability.
12. The flexibility to proceed AirDrop transfers over the web is coming in a software program replace later this yr.
13. Journal is coming in a software program replace later this yr.

Press Contacts

Renee Felton

Apple

[email protected]

Alex Kirschner

Apple

[email protected]

Apple Media Helpline

[email protected]