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The way forward for Android tablets is tied to Samsung, not Google


Damien Wilde / Android Authority

The way forward for Android Tablets is trying brighter as of late. For greater than a decade, Google tried, failed, retried half-heartedly, deserted its large-screen tasks, pivoted to Chrome OS then reverted that call, all with the eye span of Discovering Nemo’s Dory. Regardless of all of that, each Android on tablets and Android tablets are in a superb place now.

The working system is healthier tailored for giant screens, Google apps are trying good on them, and there’s sufficient traction to get extra third-party builders concerned. From a {hardware} perspective, your selection spans from finances tablets just like the Samsung Galaxy Tab A7 Lite all the way in which to the high-end Galaxy Tab S9 Extremely, passing by Xiaomi Pads, the OnePlus Pad, and Google’s very personal Pixel Pill.

So sure, as somebody who’s had an Android pill since 2011 and championed them for years solely to lose religion in 2020, I can’t resist feeling giddy about this redemption arc.

Is that this an phantasm, although? One other quick upward spell earlier than we trudge by means of the subsequent stagnation section? I don’t imagine so, and the rationale I’m optimistic about the way forward for Android tablets is just not Google. It’s Samsung, regardless of Google. And my argument is threefold: Samsung’s persistence, the economic system of apps, and foldables.

Do you suppose the way forward for Android tablets is vivid?

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Samsung’s persistence with tablets paid off

Damien Wilde / Android Authority

Over the course of Android’s historical past, Samsung has bulldozed its manner by means of many upgrades, forcing Google to react and add options to the inventory working system. Fast setting toggles, multiwindow, dual-SIM assist, stylus compatibility, and extra got here to Samsung’s units earlier than they launched on the Nexus or Pixel line-up or in any official inventory Android model. Despite the fact that Samsung wasn’t absolutely the first to implement every of those, it did it earlier than Google and insisted. Google had no selection however to standardize the characteristic and supply official APIs for everybody.

The identical factor occurred with tablets. Once more, Samsung wasn’t the primary Android pill maker, nevertheless it launched the primary Galaxy Tab in 2010 with Android 2.2 Froyo, manner earlier than 3.0 Honeycomb was a factor. A yr later, Google introduced Honeycomb.

Samsung’s insistence on some options has pressured Google so as to add them to inventory Android. It has a extra centered, much less capricious technique than Google, particularly with tablets.

Since then, Samsung hasn’t let up, releasing one new pill after the opposite, insisting on offering a greater large-screen expertise, even when it needed to implement it by itself by means of One UI. Galaxy Tabs have gotten higher regardless of Google’s on-again, off-again dedication, culminating within the unbelievable productiveness and multimedia powerhouse that’s the Tab S9 collection.

So even when Google decides to alter focus once more sooner or later, even when it abandons the Pixel Pill line-up, I belief Samsung will preserve its head within the recreation. The corporate is extra centered and fewer capricious than Google, and it’ll preserve pushing for extra enhancements to the underlying working system. In any case, the 2 corporations should cooperate in the event that they wish to sort out the iPad-sized elephant within the room.

Everybody follows the cash

Curtis Joe / Android Authority

Samsung is aware of tips on how to promote merchandise. It is among the best-positioned tech corporations on the planet with an official presence in almost each nation, logistics to make any competitor envious, and gross sales numbers that talk for themselves. That’s leverage.

So when Samsung decides to stay with a product or a characteristic, it shifts your complete business together with it. By occupying the second spot within the pill market and promoting greater than 20 million tablets a yr, the Korean large places itself ready the place it could’t be ignored. Builders flock to customers, and Samsung has customers; it’s so simple as that. Even when Google decides that its personal pill gross sales numbers aren’t sufficient to justify sustained growth, it could’t ignore Play Retailer earnings from individuals who’ve purchased Samsung tablets.

Samsung’s leverage is its gross sales numbers. Customers deliver builders, which is helpful to your complete ecosystem.

That’s one more reason why the way forward for Android tablets is in good arms. If extra builders are enthusiastic about making nice pill apps and video games or in adapting their present software program to a bigger display screen, that may solely be helpful to the ecosystem as an entire. Granted, we’re nonetheless removed from Samsung having an Apple-like stranglehold on pill builders, however we’re nearer to it now than we’ve ever been.

The long run is foldable

Damien Wilde / Android Authority

The entire good issues we’re seeing with Android on tablets immediately are owed to foldables. Simply suppose again to a couple years in the past; Google was all about Chrome OS on tablets then poof! None of that mattered anymore. The introduction of the primary foldables and Samsung’s Galaxy Z line-up pressured Google into a special path. It renewed the corporate’s dying curiosity in Android growth for bigger screens and kickstarted the Android 12L mission, which was later merged into inventory Android.

It’s simple to see that we’re shifting in the direction of a future the place extra of the units we feature will fold in some form to develop into smaller and extra transportable. No matter kind these foldables take, Android must proceed adapting to their bigger screens to outlive. So until Google desires to drop the ball on the subsequent evolution in private computing, it has to maintain investing sources in foldable and pill growth. It simply can’t afford to disregard that market.

Foldables have pressured Google to resume its curiosity and dedication to growing Android for bigger screens.

The way forward for Android tablets is vivid, although they is probably not tablets within the conventional sense. They may be giant slabs, they could fold in half, or they could fold on two or extra axes to develop into smaller phone-like units. Oh, they may even be wearable or projectable!

That’s to say, I really feel like we’ve reached a turning level within the story of Android on bigger screens. And the way forward for the platform is not solely linked to Google’s capricious whims. There are larger forces at play and their title is Samsung.



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