She’s enjoyed a meteoric rise to fame over the past few years, having first gained major prominence thanks to her relationship with rapper Stormzy.

Maya Jama has since carved out an impressive career, having fronted a number of TV and radio shows before landing her big break as the host of Love Island this year, taking over from Laura Whitmore.

But while she’s dazzling in the world of TV – with it recently reported that she’s set for a whopping six-figure bumper pay day by impressed ITV bosses – it’s her fashion campaigns that have really boosted her bank balance.

The presenter, 28, is said to be worth an estimated £3million, with her newest campaign with Italian fashion house Dolce & Gabbana no doubt being a big help as it’s said to be ‘worth thousands’. 

Having promoted everything from luxury fashion, to sportswear and make-up – and with Maya more in demand than ever – we take a look at the high profile campaigns that helped propel both her profile and her bank balance. 

Dolce & Gabanna

In July, it was revealed that Maya had been unveiled as the new face of luxury fashion brand Dolce & Gabbana. 

As the focus of its new autumn/winter 2023 campaign, Maya stunned in series of sizzling looks including a red latex coat and diamond encrusted D&G sunglasses as well as a black see-through dress. 

The presenter also smouldered in an auburn wig as she pouted for the camera wearing a satin red gown costing £2,550. 

Believed to be worth thousands, the Dolce & Gabbana deal has catapulted the Bristol-born beauty to the forefront of fashion.

Not only is she Vogue’s August cover star but Maya mingled with the likes of Kim Kardashian, Rosie Huntington-Whiteley and Dame Helen Mirren at the brand’s decadent unveiling of their latest Alta Moda collection in Puglia last month, posing for selfies with Dolce himself. 

A source close to the star revealed: ‘This is an amazing deal for Maya and it takes her career to the next level.

‘It has been in the works for a while, and she is so happy that it is finally done, and she can tell people. 

‘It’s the start of something really big for her and Dolce & Gabbana.’

Vogue 

Though, not a campaign, following on from her epic new Dolce & Gabbana campaign, Maya landed the August front cover of British Vogue – which is sure to put her even more in demand. 

The star took to Instagram to share a series of snaps from her photoshoot for the iconic magazine, with Maya admitting that she ‘burst into tears’ when she got the call.

In a heartfelt post, she penned: ‘Honestly. An absolute madness. We shot this months ago & it still hasn’t sunk in. The cover of Vogue.. little me on my own shot by the greatest to ever do it @stevenmeiselofficial.

‘I burst into tears as soon as I got the call, this was a life dream of mine that I wasn’t sure would ever even happen because it just has never happened, the only other ‘tv host’ (if you can even call her that) that I’ve ever seen on a vogue cover is Oprah which makes it even more wild & coming from where I come from it is just unheard of.’

She continued: ‘I don’t even really have the words to express how much this means to me and how surreal everything has felt recently.

‘I’m forever grateful to anyone who has believed in me throughout the years, I’ve been at it since 16 but this feels like it’s only just the beginning.

‘I sat last night and looked at previous British vogue covers in awe, so many legends and icons, an all I could imagine was my future grandkids getting sick of me telling them their nan was once a Vogue cover girl.

‘Cheers to exceeding our own expectations and a lil F you to those ‘stay in your lane’ voices, made my own lane by staying 100% true to myself, no switching up, no compromising & I hope this can encourage anyone who’s watched my journey so far to do the same.’

Rimmel

In April this year, it was announced that Maya had taken over from Kate Moss to be the global brand ambassador for Rimmel London.

The presenter signed a multi-million pound deal to replace the 49-year-old supermodel, who had been the role for almost 20 years.

Showing off her model looks, Maya posed for a stunning photoshoot to debut her partnership with the brand earlier this spring.

Of joining the brand, she said: ‘I grew up with this brand and have dreamed about saying the iconic ‘London look’ line on tv one day and now it’s happening I don’t even have the words, following in the footsteps of Kate Moss, Adwoa and more doesn’t even make sense in my mind but I am honoured.

’16-year-old me who moved to London from Bristol with a bag of dreams would not have believed you if you said 12 years later I would be a part of such a legendary London staple.

‘London is my home and now you can catch me living the London Look’.

Self Portrait 

In February this year, Maya put on a racy display wearing black underwear for her brand new fashion campaign with Self Portrait.

The TV star showcased her natural beauty in the sultry snaps, wearing next-to-nothing in one picture where she slipped into a black bra and knickers with a black leather trench coat on top.

Maya looked gorgeous in the photographs, shot by Dan Martensen, where she posed up a storm for her latest brand deal. 

The stunner followed in the footsteps of big names models including Gigi Hadid, Naomi Campbell and Bella Hadid who’ve modelled for the brand.

Adidas Swim

In June 2020 it was revealed that Maya was star of a new campaign with adidas Swim, promoting body confidence in the stunning new shots. 

The TV and radio star took to her social media break to share two of the images from her latest collaboration, wowing in a low-cut black swimsuit.

The first shot shows Maya chilling in a swimming pool, showing off her incredible figure in the halter-neck swimsuit.

Another shot shared by the star gave a glimpse of behind the scenes at the shoot, as a gorgeous Maya got her hair styled.

The star shared a powerful message alongside the images, explaining the ethos behind the campaign. 

‘New campaign for adidas. Celebrating body confidence whilst swimming,’ a proud Maya wrote.

‘It’s important to love and accept our bodies no matter the shape or size our bodies are powerful & WE ARE ALL BEAUTIFUL.’

‘Also it’s bloody hot today so make sure you stay hydrated and enjoy it while it lasts,’ she added about the current UK heatwave’, she added. 

JD Sports 

In 2020, Maya joined the likes of Rita Ora and Anthony Joshua to front JD Sports new Christmas campaign.

The beauty starred in the retailer’s campaign for three years, with Maya transforming into a dog groomer for the following year’s festive advert. 

JD Sports brought together a host of big names from the world of TV, sport and music for the advert, which was filmed on the streets of Greater Manchester, very close to where the sportswear giant was founded 40 years ago. 

Maya was joined by rapper and comedian Michael Dapaah as they ran dog grooming salon, with the groomers visited by famous faces including Love Island Joanna Chimonides. 

Maybelline 

Back in 2018, Maya could barely contain her excitement as she landed her first major beauty campaign, starring alongside Jourdan Dunn in a photoshoot to promote Maybelline’s Fit Me foundation range.

Taking to Instagram to announce the news, Jama wrote: ‘The secret is out!!! The new adventure is an actual dream come true.

‘I have joined the @Maybelline family! And this is the ad for MY FIRST CAMPAIGN WITH THEM!’

The new range came in 32 shades, and Maya and Jourdan starred in the new campaign alongside CC Clarke, Emma Louise Connolly, Diipa Khosla and Denny Daily.

Additional campaigns

Maya’s been grafting hard over the last few years in a bid to boost both her profile and her bank balance.

Maya has released two sell-out collections with PrettyLittleThing and modelled for big brands such as Steve Madden.

Last year Maya joined forces with two more major brands, Bacardi and McDonald’s, helping launch the fast food chain’s McCrispy in a memorable advert starring Keith Lemon.

Maya’s other TV work

After moving to London aged 16, Maya landed a part-time job at the high street shop Urban Outfitters, and had also worked as a runner for the production company Jump Off.TV.

Eventually, Maya began to host its weekly music video countdown, before moving to TRACE Sports on Sky, and Rinse FM. 

In 2014, Maya joined MTV on their show The Wrap Up, and in 2017, she presented the pre-Brit Awards Party as well as a Facebook Live from the red carpet.

She also co-hosted the MOBO Awards on Channel 5, Cannonball in 2017, and the first series of The Circle in 2018.

In December 2021, Maya then landed a primetime gig as the host of Simon Cowell’s glitzy talent series Walk The Line, and she went onto present ITV2’s panel show Don’t Hate the Playaz.

Maya also took over from Stacey Dooley as the host of the BBC Three series Glow Up, and co-hosted Crouchy’s Year-Late Euros show alongside footballer Peter Crouch.

As well as her television work, Maya had a regular slot hosting BBC Radio 1 until 2020, and also appeared alongside Scott Mills until he moved to Radio 2.