The global men’s fashion weeks have kicked off for the Spring/Summer 2024 season. From London to currently, Milan, and finally Paris, it is a man’s world alright.

Menswear is believed to be a big bet for most brands too. The scene is expected to boom this year. With this, comes the appointment of a whole host of male ambassadors.

Only recently, the seven members of South Korean boy band Enhypen was named as faces of Italian fashion house Prada.

Read more: K-pop sensation Taeyong appointed as global ambassador for luxury fashion house

“The synergy Prada and Enhypen will create is something we’re very excited to witness and greatly looking forward to,” the group’s statement reads, shared by Women’s Wear Daily.

At the end of May, fellow K-pop star, Jeno of NCT was announced as the ambassador for Ferragamo. Popular Chinese actor Yang Yang was recruited by Valentino at about the same time.

Last week, Louis Vuitton released visual images of J-hope for its campaign. This follows his appointment as ambassador back in February.

Other men picked by fashion houses for their campaigns also include actors Kieran Culkin and Timothee Chalamet. The former is now the sneaker ambassador for Zegna (announced in March), while the latter becomes the face of Chanel’s top-selling men’s fragrance Bleu last month.

On the accessories front, luxury French jewellery brand Messika picked Alton Mason as the first male ambassador.

“In our second show, Alton was our male model,” founder Valerie Messika was quoted as saying in March.

Read more: From Alicia Keys to Aespa’s Winter: Cruise 2024 shows a star-studded affair

“This combination was a huge success. Rooted in the world of fashion. Always on the move, Alton dances and acts. This works perfectly with our energy.”

Mason is the first Black male model to walk for Chanel. He has also appeared on the runway with supermodel Naomi Campbell in the past.