In partnership with the renowned Indian actor Amitabh Bachchan, Phonepe has introduced a first-of-its-kind celebrity Voice feature on its SmartSpeakers.

With the use of this new functionality, PhonePe SmartSpeakers can now authenticate customer payments throughout India in Bachchan’s distinctive voice. Currently accessible in Hindi and English with plans to expand to more languages in the future is this industry-first Celebrity Voice function.

Since the launch of the PhonePe SmartSpeaker a year ago, merchant partners have used four million units throughout 19,000 postal codes (more than 90% of the country).

The fact that the SmartSpeakers authenticate 100 crore (1,000 million) transactions nationwide is a great testament to their popularity. Amitabh Bachchan will be the celebrity voice added, making the payment process more participatory than ever before for both merchants and customers.

We are excited to provide a distinctive celebrity voice function for our SmartSpeaker for merchant partners in India. Vivek Lohcheb, Head of Offline Business at PhonePe, remarked that millions of Indians all around the country instantly and universally recognize Bachchan’s voice.

One in four Indians use this popular Indian app, therefore the company believes this collaboration will increase both retailers’ and customers’ awareness of the PhonePe SmartSpeaker.

Merchants must first launch the PhonePe for Business app and then navigate to the SmartSpeaker area on the home screen in order to enable this new function from the app.

Select Amitabh Bachchan’s voice in the desired language from the list of SmartSpeaker voices under “My SmartSpeaker,” then click “Confirm” to enable the voice.

Within a few hours, the gadget will reboot with the new language in Bachchan’s voice.

The portability, best-in-class battery, great audio clarity even in the noisiest environments, and the compact and versatile form factor, which enables retailers to use it even in the most crowded counter spaces, are some additional features that set PhonePe SmartSpeakers apart in the market.

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Prior to the introduction of the PhonePe SmartSpeakers, feature phone-using merchants were mainly reliant on SMS for payment validation.

With up to four days of battery life, dedicated data connectivity, a dedicated battery level LED indicator for convenience, audio alerts for low battery levels, and a dedicated replay button for the most recent transaction, PhonePe SmartSpeakers offer voice payment notifications in several Indian languages.

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