However, the journey to the grand opening hasn't been entirely smooth. Ahead of a test event featuring Rick Astley, the venue faced backlash after canceling some tickets to reduce capacity. Despite the setback, Co-op Live remains steadfast in its commitment to providing top-notch experiences for both artists and fans. Backed by renowned figures like Harry Styles, who played a role in advising on the arena's design, Co-op Live aims to prioritize the artist-fan connection, evident in its decision to forgo advertising hoardings inside the auditorium.
Gary Roden, the executive director and general manager of Co-op Live, emphasizes the venue's focus on enhancing the artist's experience, from modern backstage suites to a gym for performers. Additionally, the arena's layout prioritizes fan engagement, with closer proximity to the stage for attendees, creating an intimate atmosphere reminiscent of a stadium standing gig.
Beyond its entertainment offerings, Co-op Live also places a premium on environmental sustainability and acoustic excellence. Multiple food and drink options across various levels ensure a diverse culinary experience for concertgoers, departing from the traditional "soulless" corridors found in many arenas.
Despite its ambitious vision, Co-op Live faces stiff competition from the existing AO Arena, which recently underwent a £50 million renovation to maintain its status as a premier entertainment destination. The AO Arena's efforts to block Co-op Live's late-night license application and its advertising campaign promoting its upgrades underscore the fierce rivalry between the two venues.
In response to the competition, a spokesperson for the AO Arena welcomes the challenge, emphasizing their track record of delivering exceptional experiences for fans and artists alike. While acknowledging Co-op Live's entry into the market, the AO Arena remains confident in its position as the largest arena in the UK for various show configurations.
The emergence of Co-op Live comes on the heels of another major venue opening in Manchester, the £240 million Aviva Studios, further solidifying the city's reputation as a cultural powerhouse. However, amidst the rise of these mega-venues, smaller music establishments grapple with envy, longing for a slice of the booming entertainment industry.
As Co-op Live prepares to officially open its doors to the public, the stage is set for a new era in Manchester's entertainment scene. With its unparalleled capacity, star-studded lineup, and commitment to delivering exceptional experiences, Co-op Live aims to elevate Manchester's status as a global entertainment destination. Whether it can surpass the legacy of its predecessors and carve out its own place in the city's cultural fabric remains to be seen.
