YOUTUBE SEO [ SEARCH ENGINE OPTIMIZATION ]
If you're looking to get more eyes on your YouTube content, you need to make sure you're optimizing your videos for search engine optimization (SEO). Luckily, YouTube's algorithm is similar to Google's, so the tips you use to rank your website can also be applied to your YouTube videos. Here are some things you can do to make sure your YouTube videos are being seen by the right people.
1. Use descriptive and keyword rich titles
Your title is one of the first things potential viewers will see, so make sure it's attention grabbing and informative. In addition to being descriptive, your title should also contain keywords that you want to rank for. This will help YouTube's algorithm understand what your video is about and match it with relevant searches.
2. Optimize your description
Your video's description is another important piece of SEO real estate. Use it to include additional keywords, as well as a call to action. A call to action could be something like, "subscribe to our channel for more videos like this."
3. Create transcripts of your videos
Transcripts are basically the written version of your video. They're not only helpful for viewers who are hard of hearing, but they're also great for SEO. That's because transcripts give YouTube's algorithm more text to work with when trying to understand what your video is about. If you don't have the time or resources to create transcripts, you can try using YouTube's automatic captioning feature.
4. Use tags
Tags are another way of helping YouTube understand what your video is about. When tagging your videos, use a mix of general and specific keywords.
