Alia, who made her debut as the first Indian Global Ambassador of Gucci at Gucci’s Cruise 2024 fashion show in Seoul at the Gyeongbokgung Palace last year, will be attending the Cruise 2025 fashion show at Tate Modern in London on May 13, 2024.

Alia who is a global phenomenon when it comes to her acting prowess, has also been creating waves with her impeccable style quotient. From celebrating Indian craftsmanship on a global platform to honouring the brands she associates with, every moment has been made iconic by this global star.

At the Cruise 2024 showcase in 2023, Alia made a fashion statement in a Gucci Fall/Winter 2023 Women’s black sleeveless crew-neck, silk faille and tulle evening mini dress with all-over crystals hand-made round embroidery and lilac crêpe de chine lining. She paired the dress with interlocking G-stud sandals and Gucci Jackie 1961 handbag.

This year, as the show is set against the backdrop of London’s dynamic cultural landscape, Tate Modern, it provides an ideal setting to showcase creative director Sabato De Sarno’s vision for Cruise 2025. We can’t wait to see what Alia will style at the Cruise 2025 show.

The choice of location pays tribute to Gucci’s profound connection to the British capital, intrinsically linked to the brand’s heritage, and offers new opportunities to delve into the integral role the city has played in shaping the brand’s narrative throughout its storied history as a world-renowned symbol of Italian craft, visionary creativity, and innovative design.

Inspired by multiple journeys to London over time, where he immersed himself in the city’s diverse cultures, Sabato De Sarno seeks to capture the essence of London’s spirit—a coming together of ideas, styles, and personalities, defined by contrasts that spark creativity.

As Gucci prepares to unveil its Cruise 2025 collection at Tate Modern, the convergence of art, fashion, and heritage takes centre stage. This occasion not only celebrates Gucci’s storied history but also reaffirms its commitment to fostering dialogue across diverse cultural landscapes, embodying the interplay of places, people, moments, and aesthetics throughout its distinctive narrative.

As part of Gucci’s broader commitment to fostering positive impact in culturally significant locations and their communities, the House is proud to support the Electric Dreams exhibition at Tate Modern, opening in Fall 2024, in addition to a three-year partnership fostering Tate’s work with young creatives. Embracing a shared commitment to inclusivity and empowerment, Gucci and Tate aim to encourage positive exchanges within communities, and inspire creativity across diverse audiences.