Auckland University is seeking legal advice after an online scam used fake quotes from former director-general of health Sir Ashley Bloomfield to sell sham health products. The scam featured an alleged interview with Bloomfield endorsing "Blood Balance" capsules, claiming they could cure chronic and incurable diseases. The University of Auckland stated that Bloomfield has no connection to the product or company advertised. The ad ran on Stuff, a major media channel, but has since been removed. The university is concerned about an academic's reputation being misrepresented and is seeking legal action. Health professionals are warning against purchasing such products, as they can be potentially dangerous.

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