Conservative media nonprofit PragerU is promoting its new anti-trans film on X (formerly Twitter) through a "timeline takeover" ad campaign. The film focuses on the stories of detransitioners, despite research showing that detransitioning is rare. PragerU has faced criticism for its views on climate change and slavery. X has been chosen for the campaign as it is seen as one of the least censored social media platforms. The ad cannot be dismissed or flagged by users, and PragerU also tried to place a similar ad on YouTube but was denied.

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