The Federal Trade Commission (FTC) has alleged that Jeff Bezos, the founder of Amazon, directed the company to flood its search results with irrelevant "defect" ads to increase advertising profits. The FTC and 17 states sued Amazon in September for using its monopoly power to raise prices and exclude rivals. The newly unredacted portion of the complaint reveals that the proliferation of junk ads led to more relevant organic results being crowded out, and shoppers were served up products that were not what they searched for. Amazon's ad business brought in over $12 billion in revenue in Q3 2021.
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