According to a UNESCO report, Africa's Fashion industry is rapidly growing but lacks adequate investment. The industry is currently valued at $15.5 billion in annual exports, with the potential to triple over a decade with the right investment and infrastructure. The demand for African Fashion brands has been spurred by the growth in e-commerce, as Africa leads mobile device web traffic worldwide. Social media has played a significant role in the industry's growth, allowing women from around the world to access Nigerian clothing with just a click. The industry aims to reach the level of Western brands in terms of design and style.
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