TikTok has secured a partnership with Disney to offer a dedicated destination within the app for Disney fans. The content hub will allow users to watch videos from Disney brands, create their own with Disney music and effects, play trivia, and collect "Character Cards." The deal is part of Disney's celebration of its 100th anniversary and will include extensive activation across 48 Disney TikTok accounts globally. As part of its premium ad product, Pulse Premiere, TikTok will also offer brand-safe slots for marketers alongside Disney's entertainment and sports content.

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