U.S. Investors are shifting their focus towards smaller European Soccer Clubs with lower valuations as they seek opportunities in the international sports market. Deep-pocketed investors, including private equity firms and venture capital firms, are competing to invest in clubs due to the global nature of soccer and its growing popularity in the U.S. Deal valuations for European soccer clubs have skyrocketed in recent years, reaching approximately $5.2 billion in 2022. U.S. investors have been acquiring stakes in clubs across Europe, particularly in lower-tier leagues, and are exploring a multi-club model to leverage synergies and talent development.
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