Discussions about the future of Social Media have been increasing, with recent developments such as Elon Musk's acquisition of Twitter and Meta's launch of Threads. Startups and larger players like Meta are building new platforms in anticipation of a shift in social media. However, some investors believe that niche, verticalized entities targeting specific demographics or hobbies have more potential for building strong communities. An example is Lex, a social app for LGBTQIA+ communities, which recently raised $5.6 million in funding. Such startups make sense as they offer dedicated spaces for specific communities, eliminating the need to navigate through irrelevant content on larger platforms.

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