After six months of searching for a replacement, a small Town Doctor in Lostwithiel, Cornwall, England, found a new General Practitioner thanks to a viral video. Over 500 residents participated in the video, which was viewed over two million times. Dr. Bethan Woodfield, originally from Lostwithiel, saw the video and applied for the position. The video showcased the sense of community and the town's offerings in an effort to attract potential GPs. The initiative was led by Dr. Justin Hendriksz, the remaining partner at the clinic, who wanted to stand out among other towns also in need of doctors.

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