Coles Express service stations in Australia will be phased out and replaced with a new brand called Reddy Express, pending regulatory approval from the Australian Competition and Consumer Commission. The transition to Reddy Express will occur alongside OTR outlets, with the South Australian chain becoming the leading brand. The rebranding process is expected to be completed by December 2026, with most store conversions taking place by the end of May 2025. Reddy Express will offer the same customer programs, including FlyBuys. The move is part of Viva Energy's plan to become an integrated fuel and convenience business.

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