The article discusses the importance of building an Equitable Cap Table for startup founders. The choice of investors goes beyond just capital, as they bring experiences and networks that can aid in the company's growth. Some founders prioritize investors from nontraditional or underrepresented backgrounds, while others focus on diversity of experiences and resumes. The process of building an equitable cap table often includes a combination of these approaches. The article features insights from Ashley Mayer, Robby Robson, and Richie Serna, who discussed this topic at TechCrunch Disrupt 2023.

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