PhonePe, the Walmart-backed fintech startup in India, has launched the Indus AppStore Developer Platform, offering zero platform fees and no commission on in-app purchases. The App Store aims to challenge Google's dominance in the country's Android market and provide a localized alternative for developers. PhonePe, which has over 450 million registered users on its payments app, plans to partner with phonemakers for distribution. The move comes as Indian businesses and startups express frustration with Google's fees and seek alternatives. PhonePe's app store is seen as a strategic move and follows regulatory intervention and fines imposed on Google in India.

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