Amazon's Prime Video will introduce limited ads in early 2024, with U.S. customers given the option to pay an additional $2.99 per month for an ad-free experience. The ad-supported tier will include live events and sports, but the company aims to have fewer ads than linear TV and other streaming providers. This move follows other streaming services like Netflix, Warner Bros. Discovery's Max, and Disney's Hulu and Disney+ that have embraced advertising to generate additional revenue. Amazon's decision to introduce ads is part of its strategy to invest in compelling content and increase its investment in the long term.

The post Amazon is Bringing Ads to Prime Video — the ad-free option will cost an extra $2.99 a month appeared first on Balanced News Summary.