Pradeepa Thirumudi, a certified cosmologist from Tamil Nadu, has found success in selling skincare products made from natural herbs. Frustrated with the harmful chemicals found in many skincare products, she decided to create her own using herbs from Bulgaria and the Himalayas. Initially selling the products online, she eventually opened a branch near Mandaveli Amman Temple. Her brand, Earth Veda, has become popular in Tamil Nadu, with customers preferring her natural herbal remedies for skin-related issues. Pradeepa's children also assist her in the business, which has been profitable for her.

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