The news article discusses five supposedly "pro-consumer" moves made by companies that are actually designed to increase profits. These moves include Sony's offer to engrave custom text on laptops to discourage returns, IKEA's strategy of piling items in bins to create the illusion of cheapness, Norway's tax system that shifts taxes to other months instead of providing a Christmas tax break, and stores offering sales to encourage purchases rather than saving customers money. The article highlights the hidden motives behind these seemingly consumer-friendly practices.

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