Luis Rubiales, the head of Spain's national soccer federation, faced criticism for his inappropriate behavior during the Women's World Cup celebration. Rubiales grabbed his crotch in a victory gesture and kissed Spain player Jenni Hermoso on the lips without her consent during the medal ceremony. The kiss was condemned as "deeply lamentable" by the world players' union FIFPRO. Spanish government officials also expressed their disapproval, with the equality minister calling it a form of sexual violence. Rubiales has a key role in securing hosting rights for the men's World Cup in 2030.

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